Digital Poster Being Employed In Lifts

BusinessMarketing & Advertising

  • Author Graham Gallagher
  • Published March 10, 2011
  • Word count 537

A digital poster is an excellent part of the indoor digital signage equipment obtainable; these are applied in many strange and unusual spots such as lifts.

A digital poster is at the cutting edge of providing advertising content to buyers in an eye popping method, now vivid images, video and audio are employed to publicise goods and services to new and current customers, but one area that has not been touched is the elevator.

Lifts.

If you have ever been in an office building elevator, not knowing anyone well simply speaking it can be embarrassed, however companies are rolling out digital posters in lifts so that during the journey to your specific floor you can see what is occurring outside of the office. A good example would be local weather updates, this can be viewed on the digital poster and perfect if you go out of the building for lunch or when you leave in the evening. You will be fore warned if it is going to rain and you can make plans not to be caught out in the bad weather conditions.

LCD posters range from their nearest relations the digital menu board by having the content player integrated into the rear of the display, they are out there in the equivalent sizes and LCD posters can be installed with a touch screen to engage and work together with the customer or user.

As for advertising updating this can be done by many techniques, commonly the integral digital media player holds the media on the memory card, using a thumb drive the ads can be modified, but imagine the annoyance if you had 60 digital posters, the time trying to track them all down and making sure they all have the identical content on them could be a huge problem.

Now there is a solution and this is to fit each content player with a wireless adapter in the USB port and then the audio-visual director can login to the posters and update the content throughout the network in one go and save man hours.

One thing to bear in mind is to make sure the digital signage network is risk-free, or else you may find employees and visitors alike using the WIFI connection to access the Online, so they can pick up personal emails, some of which could contain viruses that would crash the signage network. This can easily be accomplished by adding a password to the network and nothing so straightforward as admin or 1234, make it difficult using upper and lower case letters with numerous numbers this way it will be tough for people to hack into the network.

These digital posters are very variable and a affordable method of marketing and they can also be used for informing personnel and guests of current news. These can be placed on windows, walls and in elevators.

The mobility of these devices is good that some audio-visual contractors have seen opportunities and they are fitting these in shopping centers, then selling listing spots to businesses in the mall, the initial income they are getting in the first month pays for all the hardware necessary, so the rest of the income for the following 11 months is complete profit.

The author is the owner of LCD Enclosure USA who manufacturer a range of outdoor digital signage solutions including a range of LCD enclosures.

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