Two great ways of driving targeted traffic to your business are article marketing and PPC or pay per click. In this first part I am going to concentrate on driving targeted traffic through article marketing. With all forms of marketing there is a right way and a wrong way. If done correctly article marketing can and will drive targeted traffic to your site and to your business. Article marketing is really not that difficult even for us non-professional writers if thought out and well planned anyone can and will have success with article marketing. There are basically only 3 parts to any article the headline or title the body or subject of the article and the author bio or the resource box. The headline or title needs to be attention grabbing but it must be to the point. If your title is confusing you may get a lot of people that will click on it read the first few lines and say to themselves so this is what it is about and click their browsers back button. Which does you and your business absolutely no good at all.

The heart of any article is the text or the body of the article and establishes you as the expert or the authority on the subject in the reader’s eyes. It goes without saying that you need to take sometime with this part as it has to be not only thought out but needs to be kept interesting and to the point. If the reader’s interest is not kept and they don’t at least scan through or read the entire article then they won’t get to the last part which is your link to your site that will bring that now targeted potential customer to you!

The last part of any article is the author bio or resource box which has the link to your site and should be kept short and sweet and to the point and is your last opportunity to establish yourself and your businesses credibility and make them interested to checking out your site and your products and or services.

Get all of the above right and you will drive traffic to your site but what we are after is targeted traffic and not just traffic. The easiest way to get targeted traffic is really simple you need to target your article and the subject of your article towards your business and your products or services that you offer. If the product you are offering for sale is about getting traffic and sales to ones business then write your article about it. Don’t write an article about your favorite breed of dog if you sell electronics as your main product line for your business. Whatever traffic you get if any will not be targeted to you and your business.