Social Media Marketing UK
Business → Marketing & Advertising
- Author Chris Ball
- Published February 28, 2011
- Word count 557
Social Media Marketing UK
Social media marketing in the UK is changing the face of business marketing across all industries. Not matter how big or how small the business, the massive growth of social networks such as Facebook, YouTube, Twitter, LinkedIn and many others has created a quantum shift in the way businesses and consumers make their buying decisions.
No business is exempt from the surging tide of change that the social media revolution is bringing. Whether providing products or services, all too many businesses are going to be left for dead in the social network world. It is no longer a case of will UK businesses embrace social media marketing; it is about how well they will do it. Within 5 years there will be no alternative, either your business is using social media marketing or you have no business left. It really is that simple.
There have been many revolutions that changed the way businesses marketed their services and provided communications to their customers and suppliers, and if we look at them we can see that each became a complete necessity for the business in a very short space of time.
• The telephone
• Fax
• Website
• Online marketing
• And now Social Media Marketing
In the early days of the telephone many businesses didn’t bother, but those that took on the new technology first – the early adopters – became the biggest players in their field. If you look at Amazon.com, in the internet age, you can see how, by being the first, they managed to dominate to market completely, so much so that most people in the world do not even know who Barnes and Noble are – but before Amazon they were the giant in the field, now they are a poor second.
In any major shift in the way people communicate with each other there is always a major shift in the way business can reach those people and thereby dominate the market and social media is no different. If your business is not marketing using social media, then you will be left behind. Also in this global economy, it is not just businesses in the UK that you have to be worried about, there are businesses across the world that would like nothing better than to take you customers from you.
Social media marketing breaks down the person to person barrier that many businesses have relied on in the past so that anyone can now make friends with your best customer fro a long way away.
In the past the UK has not always been the fastest at adopting new technologies, but if you are to really succeed, now is the time to adopt social media marketing. Delaying will only result in other businesses taking the lion’s share of the market. If we look again at Barnes and Noble, they fought hard to regain their original position in the market, but Amazon had claimed the high ground and now they are the largest retailer in the world.
Social media marketing is the future of online marketing, so if you want your business to be there when the dust settles, don’t delay, take action now to make sure your business survives and thrives. Either do it yourself or use social media marketing agency that can help you to take your business forward fast.
Chris Ball is a UK Social Media Marketing Consultant, trainer and author who regularly contributes articles and blogs designed for the business owner that wants to accelerate business growth. A full video course on social media marketing is available at:
http://cb-outsourcing.com/social-media-marketing-uk/
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