Sending traffic to a website is only part of the game with Internet Marketing; the rest depends upon your ability to convert traffic into leads or sales. The conversion rate that you achieve largely depends on your landing page. Creating a landing page with a high conversion rate is the most important thing you will do as an Internet Marketer. In this article we will look at three specific design tips that you can use to increase your sales page's conversions.

Keeping your page lightweight is just one design tip you should heed. This is a fancy way of saying that you need to take steps to ensure that your landing page will load quickly. Your landing on an average should be able to load within 3 to 5 seconds on a normal connection. If your page needs more time to load, take steps to change that. Things like graphics, photos and extra code can all make your page take longer to load. What you need to do is analyze what's causing the page to load slow and cut down on those elements. One example is to remove large or heavy graphics that can slow down your landing page's loading time. Your main goal is to build a landing page that loads perfectly for ever person who visits it. Besides which, the simpler and lighter weight your page is, the more buyers you will have. This is because your page will be less distracting than other pages and that will make it easier for you to get your message across.

Since the headline and sub-headlines of your landing page are really important, you should make sure that when somebody reads them, it has to be in smooth flow, a single coherent thought. This means that you need to take care to use your headlines and sub-headers in such a way that each one impacts the reader. Your reader should not feel like the flow of his reading has been broken.

Make your landing page credible by adding measurable testimonials. You don't want to use any type of testimonials; the best ones are from actual people that used the product and benefited from it. In other words, numbers speak, which is why you should avoid the hype and explain the facts. Also, you want your testimonials to be as specific as possible instead of general. Don't overlook these types of testimonials; they just may improve your conversions.

In conclusion, these tips can help you create a very profitable landing page. These are not the only tips that will help you; keep an eye out for other tips that you can find so that your conversion rate will continue to improve. It might take a while before you get to your optimum conversion rate because getting there will involve doing lots of tests and making changes. Eventually all that time will prove to be worth it.