You need to have landing pages that convert if you want to succeed in this business. Frankly, you're wasting your time if you are expecting to make big money online without paying close attention to creating and testing your landing pages until they are making you more and more money. It isn't really difficult to produce a high converting landing page, just takes a bit of know how. Following are a few landing page optimization techniques that are proven to work wonders.

When you build your landing page, your primary goal should be to figure out exactly how to raise your conversion rates. Audio and video enhancements are one of the best things that you can do to make your landing page better. But remember that there are two takes on this - when you add audio, video or graphics to your landing page, it can do two things: improve your landing page effectiveness or bring it down. Always remember that, before you add these elements to your page, that you make sure they are of high quality (quality matters a lot more than quantity). Poorly made videos and art that looks childish are not going to help you. The basic idea is this: if it can't be done right, do not do it at all. Your written copy and audio or visual touches should have the same level of importance on your page. A script is a good way to make sure that you are including quality audio/video. Wasting a reader's time with poor audio/video is a good way to lose a sale. You need to get to the point and to give your visitors a good reason to listen or watch the element. Give them benefits that will actually help them reach a buying decision. It is vital for your landing page to have a powerful headline that is relevant to the product you are selling. To ensure you make a sale you need to talk directly to your prospect through your copy. Even if you have great copy you won't see any positive results unless you communicate the main USP of your product. Your conversions will all but disappear if you are not honest in your ad, like saying that you are offering people "free laptops" when in fact you aren't. Your audience will be tempted to read more and your results will be much better if your headline matches what people will find at the other end.

Don't be afraid to create personal portraits. You obviously do not want your copy to focus 100% on you, but you do want to be honest about the stage your business is in, even with your colleagues.

Including a photo of yourself along with a brief biographical statement about your company will help people trust you enough to buy from you. That sense of trust seems impossible to get but it isn't. The best way to get buyers to trust you is to convince them that you are an expert and the best way to do that is to display credentials in your chosen field.

In conclusion, these tips can help you create a very profitable landing page. These are not the only tips that will help you; keep an eye out for other tips that you can find so that your conversion rate will continue to improve. It might take a while before you get to your optimum conversion rate because getting there will involve doing lots of tests and making changes. Eventually all that time will prove to be worth it.