Those responsible for business development, sales executives and marketing managers are confronted every day with not only the need to maintain but also to improve the business dynamic, expand sales and consequently, obtain better results.

On the other hand, advertising messages, besides being costly, are part of a highly competitive environment where it is very difficult to obtain the desired visibility. However, insurance companies, banks, logistics companies, and in general industry enterprises, have an exceptional mechanism for conducting High Quality marketing, at very low cost and with enviable effectiveness.

That exceptional mechanism is what is known today as Transpromo documentation. Transpromo is a term created from 'transaction' and 'promotion' that defines using transactional documents (receipts, invoices, delivery notes, etc.) that include promotional or marketing messages.

One of the big problems of marketing is the difficulty of attracting, and maintaining, the attention of the targeted public to our commercial message. The cost associated with this effort can get to be quite elevated, if we include the factor of using big marketing and publicity agencies. However, we all pay attention to transactional documents because they contain important information.

It becomes evident then, if we include our marketing messages with the transactional information in transactional documents, the objective of reaching and getting the attention of the targeted audience can be easily obtained. Mistakenly, some companies spend their resources in including advertising documents (printed brochures) in their correspondence that they send to their clients. The effectiveness of such a practice is definitely not the same as if one document is created that contains both marketing and transactional information.A Transpromo document can not so easily be thrown away without it first being read attentively.

The technology available today offers all the necessary resources for creating and distributing high quality Transpromo documents, not only at a low cost but, if used intelligently, can produce significant savings in costs. The key in the process is to create attractive documents, from a visual perspective, that contain personalized messages, with content appropriate for the types of clients that will be receiving them.

On the other hand, the process must allow for changing the commercial message according to the company's requirements. In other words, they must be designed in such a way that generation of the document is completely dynamic, allowing the marketing department to decide, even in the last minute, which messages to include in the documents.

Today, the market offers many alternative products and solutions that help in producing Transpromo documents that are adjustable to the requirements of every organization. However, there is the risk in acquiring solutions that don't have the necessary flexibility and potential, nor that offer the long-term evolutionary prospects to continually adapt to the changing systems of information technology.

Additionally, another important element should not be forgotten: environmental impact. Obviously, recycling is a great benefit, but equally and even more important is limiting the use of paper to what is strictly necessary.By supporting optimal paper usage, Transpromo documents are also positive for the environment.