There are more media tools available today than ever before to connect with consumers, deliver a message, and interact on a more personal level. With the new media sources opening doors for businesses of all sizes to get their message across, navigating the waters of social media and online marketing can be difficult. A Media Marketing Consultant can help you to locate the media tools that are right for your business, and make the most of your efforts.

In addition to traditional media outlets, a Media Marketing Consultant can also guide you through distribution of your message across:

• Social networking sites such as Facebook, Twitter and LinkedIn

• Online video services such as YouTube

• Use of articles, blogs and other written communication online

• Audio messages

How Does New Media Make a Difference?

What do these new tools have in common that traditional media do not? They are widely available to any business, not just those who can afford the high cost of television advertising – and they reach a wider audience, not just those who read the newspaper or a specific magazine. New media marketing lets every business access the same tools, and brings their message directly to the places where the audience is spending their free time.

A good Media Marketing Consultant understands the changing marketplace and how all of the branches of new media distribution can truly create a level playing field for businesses small and large. No matter where your business is at – newly formed or veterans of your industry, a Media Marketing Consultant can help you distribute your message more effectively and reach your audience on new levels.

How New Media Distribution Moves your Message

It’s a fact that people of all ages are now turning to the internet for everything from medical advice to entertainment. The success of sites like Facebook and YouTube proves that people are using the internet to connect, to find information they need, and to discover new companies and products. Brand loyalty is developed and expanded through Facebook company pages where consumers can "like" their favorites and encourage their friends to do the same. Distribution of messages through online audio and video engages the audience and makes it easy for them to share the messages they enjoy at the simple click of a mouse button. Twitter lets you pass on a message directly to your audience wherever they are, any time of day.

New media distribution allows your message to travel further, faster, and to more people than ever before. It gets the audience directly involved and not only shares the message, but makes the message interactive. And it’s accessible to every business on every level.

What to Look for in a Media Marketing Consultant

There are a few key things to look for when you decide to work with a media marketing consultant. The field has become flooded in recent years with people claiming to be social media experts, online marketing experts, and many similar titles. Finding a true media expert is not difficult, but requires a little research. A good media marketing consultant should:

• Provide references to previous clients who can vouch for their work

• Have a portfolio of websites and businesses they have worked for

• Be active in both the major social networking communities as well as the lesser known sites

• Offer a solid timeline in which you can expect to see results from your efforts

• Have a strong online reputation

With the help of a good Media Marketing Consultant, you can harness the power of all of the new media as well as maintaining your message in traditional areas. Distribution of your message will gain momentum and you will reach more people than ever before.