Social media marketing strategies play an important role for business owners aiming to generate greater income. In many cases a marketing strategy may be designed to sell one specific product or service, and to sell that product or service business people need to alert the general public to its availability- this is the purpose of marketing. Customers cannot purchase an item or service if they are unaware of its existence. That's why, as a company owner, advertising should be one of your top priorities.

Many business owners cringe at the thought of marketing. Are you doing this now? There is a good chance that you are since many advertising methods cost money. As the owner of a company you want to earn money, not spend it, right? Fortunately, the common belief that all advertising takes money is misguided. Although you may have to spend money to make your business what you wish it to be, there are many forms of social media which can be used to promote your business and the services or products that you sell without having to spend any money at all.

Is your curiosity peaked yet? Given the proposition of free marketing, it probably is. One of the best methods for promoting your business online, without having to spend a dime, is utilizing what is known as "social media networking". Many Internet users, millions of

them, in fact, belong to at least one web 2.0 website.

When it comes to web 2.0, there are many people who think of online friendships or on the web

bonds. While these sorts of bonds are the most frequent, did you know that web 2.0 is also used by businesses? In fact, this was originally how social networking got started. If you are a small business owner, especially one that operates an Internet business, you should take advantage of this free marketing resource.

Although web 2.0 sites are traditionally focused on those that would like to make online friends, there are social media networking sites that are designed specifically for business people. These Internet sites will not only permit you to share your business info with other business people but to develop close bonds with those that share an interest that is identical to yours. Essentially, this implies that you could not only learn valuable business facts, but you could walk away with a business partner or a valuable friend in your field who you can share information with. Social networking sites with a focus on businesses are a great way to promote, improve, and expand your business.