How to Create a Marketing Plan for Beauty Salon

Beauty marketing should be based on a well designed marketing plan for beauty salon success while avoiding gut feel and instinct regardless of how long you’ve been in the business.

Parts of a Marketing Plan for Beauty Salon

Goals/Objectives: Whether it’s to increase salon awareness or sales of a slow-moving beauty product, any marketing plan must start with a determination of its goals. Writing down your goals sets the direction for all your marketing activities to ensure their success. Here you will have to be as specific as is possible, setting dollar amounts for projected profits, sales quantities or website traffic numbers.

Market analysis: This portion will contain basic facts about your market obtained by conducting market research. Only research and study will reveal important things such as your competition, demographics of the community, price levels, client behaviour patterns and other relevant data. Knowing your market allows you to determine which products and services to offer, to whom and at what prices so you can focus your resources on selling the right products which the market needs.

Budget: Know exactly how much you are able to spend for marketing. Because sales are the lifeblood of a beauty salon, you’ll want to allocate a good amount for your marketing budget to gain the most results. With the advent of Internet marketing, however, businesses have been able to slash their marketing budgets due to the relatively inexpensive costs of the technology.

Ads and promotions: Internet advertising is slightly different because the initial objective is to get the reader to click on your ad which will open to your salon website. A compelling ad without your beauty salon’s name will have a good chance of inducing readers to click on it and be led to your website or landing page where you can sell products.

There are other ways of promoting your website without spending much for it. These include exchanging links with related websites or blogs, sending email updates and social media marketing. Be as detailed as possible when filling out this part of the marketing plan for beauty salon purposes. Specify promotion dates, events and marketing giveaways.

Beauty marketing need not be hit-and-miss if you spend some time hatching a marketing plan for beauty salon promotions. With the Internet’s indispensable role in daily life, building and maintaining a website should be every salon’s first step in Internet marketing. Owners need not worry about not having the time or skills for online marketing; a specialist can do this for you so you can focus on operating your salon.