In a new product launch campaign an effective press release marketing campaign plays a very important role to attract the attention of your target market and it also attracts the attention of high profile media groups.

In a press release you should write about why you are launching new product, its benefits and critical features. This will not only promote your online presence but also will increase your new product brand awareness to your targeted audience.

Here I am discussing some tips about how a press release can help you in your new product launch.

In a press release title or heading section is a very important element. Create a catchy title for your press release. You should include primary benefit of the product in the title, so that you can get instant attention of the reader.

In the summary section two to three sentences about the new product should be written such as when it is or was scheduled for release. Summary section can create desire to know more about your product.

The first paragraph of the press release body should be a detailed intro about new product with brief features. The body of the press release may contain a quote from the CEO, product manger or other representative of the company, who discuss about the launching of the product and why this product is so important.

The closing paragraph should describe the availability of the product like when and where will be the product available.

A press release also provides info about the company in its ending paragraphs such as company mission statement, other products of the company, number of the years in business and a short info about company’s founder.

So in simple words, an effective press release campaign plays a very important role to attract the attention of your target buyers. And this way you can get the attention of high profile media groups as well.