Search Engine Optimization or more often called SEO is the process of making your webpage fully optimized for search engine queries that relate to your concentration (product or service). More specifically, SEO is used to get your website ranked higher on the search engines.

How this actually works is one of the hottest debates going on right now. What works, what doesn't work and what you should avoid doing are all topics debated about amongst even the experts.

The one area that is not in question is the foundation of your webpage. You can have a great looking website, but never show up during a query because you've never defined your keyword phrase or you don't have the proper content in the beginning of your site. Here are some tips to help you strengthen the foundation of your webpage.

1. What is your keyword: To appreciate the noteworthiness of your keyword, it's important to comprehend their purpose. Before a search engine can tell you where a file or document is, it must be found. To find information on the hundreds of millions of Web pages that exist, a search engine employs special software robots, called spiders, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling. When the spider finds your webpage, make sure your keyword describes your business.

2. Insert your keyword into your title tag: In the source code of most pages is "header tags" (also known as Meta tags), which help search engines appreciate the content of the page. To fully optimize your website, make sure your keyword phrase is in the title tag. (This is what is shown in the results of a search engine when your site is listed) .

3. Insert your keywords in the description tag: The description Meta tag is just as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your webpage stand out from other listings. To get the prospect to click on your site, it is important to write a catchy description while using your keyword phrase. This is also a great area to include a "call to action."

4. Target one word for each page: A common mistake many webmasters make is trying to cram too many keyword phrases on every page of their webpage. Instead of doing this, focus on one specific keyword phrase for each page. If you want to target multiple keywords, create a separate page for each keyword.

5. Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a webpage. Search engines primarily focus on the first 100 words of a webpage, so a left side menu is a misuse of valuable space. Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left-hand side. But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website.