If you want to drive your real estate listings – and let’s face it, who doesn’t? – it’s time to turn to the power of the Internet. Regardless of your real estate marketing efforts of the past, it is important to supplement them with real estate Internet marketing.

The vast majority of buyers and sellers now head straight to their computers when starting their real estate search, so if you don’t have a presence on the Internet, chances are you are missing out on a lion’s share of the market.

Luckily for you, there is a plethora of ways to begin gaining an Internet presence that will really ignite your real estate listings:

• Start writing articles on your website. Both buyers and sellers love to read real estate advice – particularly from an expert in the industry. Therefore, it is up to you to become that expert and gain your potential clients’ trust. Write about ways to save money and time (like utilizing a no-cost move apartment locator), and readers will flock to your site. Pretty soon you will build a reputation as an expert in the industry, thereby attracting more clients than ever.

• Make several videos and post them on your site, as well. Making a video, for example, of you walking through a home, pointing out ideas for staging a home, may be a useful tool for sellers. Potential clients will enjoy getting to know you, even if it’s only through a video, and will appreciate the words of advice. Face time is always important when it comes to real estate Internet marketing!

• Piggyback onto another website and offer to write helpful blogs. Other websites love free content, and you love free exposure on the Internet, so everyone makes out in the deal. Blog about real estate trends and tips and hints for buyers and sellers and post your blogs onto a related website in the industry. A few carefully placed links within the blogs directing them to your website and – voila – you’ve just taken full advantage of the power of real estate Internet marketing.

• Social media is where it’s at, so if you don’t have a presence on one or more of the social media sites, like Facebook and Twitter, you are missing out big when it comes to real estate Internet marketing. We like social media sites because they are a relaxed, casual atmosphere that will allow you to interact with buyers, sellers and other professionals in your field. Potential clients can ask you any number of questions, and you can learn from, and offer advice to, other real estate professionals. In short, spending just a few minutes during your day on social media sites can really do wonders for your real estate Internet marketing efforts.

• Take the time to personally answer your emails every day, as this form of Internet communication is still tops with most buyers and sellers. If someone emails you a question, don’t send them a bland, stock reply. Take the time to get personal and answer their question completely. The person sending you the email may very well be your next client or referral!