Digital signage hardware explained.

Digital signage hardware is a developing industry and to benefit from it companies are from time to time put off with the investment without taking a look at the choices fully.

So what is on the market for a dynamic advertising solution, here we will look at a few options from an lcd poster, video wall and outside dynamic advertising by using an LCD enclosure.

Indoor digital signage hardware.

Digital posters, LCD posters and LCD advertising screens all fall under this category, the solution is a basic one and the most cost effective, but it does have it's limitations.

So what is a digital menu board?

These consist of an LCD screen that is of digital signage standard (constructed to run 24x7), with a built in media player that stores the content on a memory card, these can be wall mounted or floor standing, it relies upon how you intend to use them.

These digital posters are available in a wide selection of sizes from 20" to a massive 65" Lcd advertising display.

Benefits - They are simple to use and simple to set up, all you have to do is create the ads and then drag n drop them onto the memory card, insert the card into the media player and lock the compartment then follow the onscreen menu to configure how the content will appear to consumers.

Limitations - The ads can only be refreshed manually, so a member of staff has to go to each poster and plug a flash drive into the USB port to update new, fresh adverts.

Free standing digital poster give a more dramatic effect to a digital show.

Video wall.

Video walls are used through the world, from shopping malls to music concerts at soccer stadiums, the reason behind their use is that these video walls enable most of the audience to see what is happening on the screen, perfect for a music concert when you are near the back and can only hear your music idol, now you can see your icon on a 14 metre high video wall, so you don't miss out on any of the stage shots.

Regular video walls are time consuming to put up with storage and transportation an dilemma too, now there is a new solution on the market that takes 80% less time to set up, 80% less storage space and with the saving in space the transportation costs are also 78% less, the solution is a flexible video wall.

These can be a little costly for outdoor dynamic marketing, unlike a very cheaper solution for outdoor dynamic advertising using an LCD enclosure.

An LCD enclosure, allows the promoter to use a common or commercial LCD or plasma television connected to a media player that shows the ads. The steel LCD enclosure protects the display screen from the elements as well as any possible vandalism, this gives the advertiser piece of mind knowing that their marketing campaign is running and the dynamic advertising hardware is protected.

Using a regular LCD TV and an LCD enclosure is the most reasonably priced solution for outdoor digital signage known in the industry.