Marketing refers to a synchronized process of promotion and sale. There are various ways adopted by the producer to market his goods. Television, radio and newspapers have been the most common means used. But if we analyze the situation prevalent today, these methods seem to be a bit outdated. Revised forms of marketing are being used these days.

The advertisement techniques used today communicate directly with the consumer. Catalogue distribution, street advertisement, fliers etc are some of them. The direct marketing has erased the intermediate party that is the media, it deals directly with the one who would be affected that is the customer.

Direct marketing services are a form of communication that sends out personalized messages to the prospect individually instead of sending them out to the whole bunch through mass media. This form of communication ensures, maintains and enhances long term direct relationship with the prospects.

The other aspect of the direct marketing services is that it helps the producer gauge the responses of the consumer. The tactics can be changed according to the customer response to yield maximum profits. The advantage of this is that it makes direct marketing services most successful.

Direct market services have represented a revolution in the field of marketing in the past one decade. According to a recent survey conducted in the United States of America nearly 70% of the marketing budgets is being spent on the various techniques of direct marketing.

Many direct marketing agencies have sprung up which provide eminent direct marketing services. Direct response from the customers is the driving force of this concept.

Services provided by the direct marketing agency

There is a wide range of services provided by the direct marketing agency. Usually the small scale enterprises make use of these direct marketing services. Some of the eminent services provided by the direct marketing service are listed below:

• List management

• List brokerage

• Email append

• Interactive marketing

• Data processing

• Database marketing

• Modeling

• Analytics

Direct marketing services are based on conceptual analysis of the purchasing trends of the customers. The direct marketing agency entrusted for the work of providing the work of direct Marketing services, perform an all round survey to decide upon the best possible option suitable for the company profile. Based on these results the customer can then adjust their products and services in order to cater the needs of target audience.