The Ideal Options to Use for Newsletter Printing
Business → Marketing & Advertising
- Author Brad Kartel
- Published May 7, 2011
- Word count 565
Want your newsletter printing to really shine and impress readers? If you do, then you should always use the best ideal options for newsletter printing. If you are new to printing newsletters, you should know that there are a lot of options when it comes to producing them. In this article, I will teach you all the best options that you should try out, so that your color newsletters will turn out really good and impressive for readers.
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White, semi-thick paper – The best paper option for newsletter printing would be those full white and semi-thick paper materials. It is good to use the white paper and not the gray ones today because it looks more expensive and impressive. The semi-thick option (around 32lbs) is also ideal because it makes the paper light but still balanced enough to be durable. So whenever you are printing newsletters make sure you use the white kind of paper that is only semi-thick.
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Full color inks for images – Of course, when it comes to newsletter printing, it is full color inks for images or bust. Everybody in newsletter printing prints those images in full color nowadays. Readers expect as much from professional custom newsletters and if you are not printing in full color you are probably going to be relegated to the cheap kinds of newsletters that most do not pay attention to. So go for full color inks always or do not print newsletters at all.
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Standard sized tabloid configuration – The tabloid size is your ideal size for newsletters. It is not as big as those broadsheets and it is not too cheap like those letter sized newsletters. Tabloid sized newsletters are typically considered professional prints, and most find the size quite convenient for easy reading and storage. So always use a standard sized tabloid configuration for newsletter printing. You might want to use a newsletter template to help you out with this one.
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Wholesale printing – Of course, the best option for newsletter printing that you should always go for is wholesale printing. Do not print those color newsletters by small batches. Typically this will cost you a lot more in the long run. That is why it is good to print wholesale, with 100pics or more per batch to get those wholesale discounts. Just as your newsletter printing company about their wholesale discount options and often enough they will offer those discounts to those customers that ask for it. So do not forget to print your newsletters in wholesale.
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Fold only binding – Finally, you should always use "Fold only" binding for newsletters. While others may think that using staples for binding newsletters is a good investment, I find it an unnecessary act. People are comfortable with fold only binding for newsletters simply because that is how most newspapers are printed as well. Binding the newsletters with staples or stitches will only add extra costs. So always make it a point to use fold only binding for your color newsletters.
So those are the most ideal options that you should definitely use in your newsletter printing. All these options should help you create a very good looking, durable and effective color newsletter that will always do its job well. Just make sure that you go all out and use all the options above so that you can see the full effect of those newsletters on your reader. Good luck!
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through newsletter printing.
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