In horseracing calendar, Cheltenham Festival is deemed to be one of the most important events of the year. This will run for four days featuring the best of the races. Punters from all over UK and Ireland flock together to witness this prestigious event. Free bets and other special offers will surely bring in millions of pounds in horse racing betting. Cheltenham Betting highlights the four championship events with grade 1 races and handicap runs.

Cheltenham betting offers a whole lot of opportunity to paying customers as well as offline and online bookmakers. These bookmakers provide different forms and methods of betting so to give the best opportunities to everyone. Special offers have attracted a lot of customers, both old and new, over the years since this event has been making its record. Punters crowd around retail stores and online sites to check updates and place their bets over winning horses.

Most people, especially businessmen, prefer to do their betting over the telephone or online perhaps. This saves them the hassle of swarming over betting shops just to open their account in preparation for the event. Bookmakers, on the other hand, have developed secured applications that can be downloaded by punters. Through which, customers can place their bets over the different races at their most convenient time.

As for the chief money makers, bookmakers compete with one another as they run through their different marketing strategies. Each bookmaker utilizes extensive advertising offering their individual betting opportunities in the market. Gambling industry can be very competitive most especially when millions of pounds are at stake.

Cheltenham betting has become an avenue for bookmakers in making big money out of horse racing events. Punters are able to create big opportunity for themselves as they pick their runners well and place their bets over sure win horses. The strategy for each bet is to know your runner as well as getting to your form guide. These things will help you determine your chances of winning.

Special offers and free bets have become the brilliant scheme of each bookmaker. This is one way of attracting customers to place their bets over races of different categories. It is also considered as an effective future investment as these paying customers would still continue to place their bets in the future, thus considering this strategy as "loss leader".

Though these popular betting companies cover wide range of sports, Cheltenham betting centers more on individual races. Strategically, punters would mostly take advantage on free bets as this betting technique guarantees potential win with no risk at all. They can absolutely get the best value of their betting without taking chances of losing their own money. Betting entails knowing your chances and getting updated with the latest Cheltenham festival news. You must also learn how to take advantage on the biggest free bets available. As for starters, get aid from those odds comparison tables available online and open an account with a bookmaker to instantly get your free bet.