Video email or video in email is quickly gaining ground on HTML text/image based email marketing, mainly due to superior response and view rates.

The trend towards video as a key marketing tool is gathering pace, in order to keep up with this fast paced trend and stay ahead of the competition, many businesses are considering the use of video email and streaming video ads as part of their marketing tactics. Using video or rich media in the marketing mix can create several advantages for a business.

Fact, video creates a more personal interaction between a business and its customers leading to greatly increased views. The use of both visual effects and sounds is an effective way of gaining a viewers attention. In today’s fast paced world, it is much more efficient for someone to click on a video link than it is for them to read a page of text. People want fast and easy information, and web video allows them to have that.

A recent study conducted by the Online Publishers Association, found that 69 percent of online users have watched a video online, and 24 percent do so at least once a week. Out of those surveyed it was found that 66 percent have viewed an online video ad.

There are several ways a business can use video email marketing to its advantage. A video email can be used to describe a product or service in detail, without any confusion. A video email can be used to welcome viewers to websites or to say Thanks for a purchase. Personalized video emails can be used by businesses to remain in contact with clients and customers on a more personal level. Video landing pages have also proven to be an effective way of driving traffic to websites, and capturing a viewer’s attention.

When a streaming video contains a link to a website, or the name of a company website, it is quite likely that the viewer will visit that site. Studies have found that of the 69 percent of internet users viewing online video ads, 40 percent visited a web site mentioned in the video ad, and 15 percent requested product information.

Any businesses might also gain high recognition for their brands by having their video ads circulating on the web. A good video can be the best way to spread a message, product, or brand. Apart from video emails, placing videos on search engines, and using strong keywords and taglines, can be a successful way of getting video recognition.

Having web videos passed along through e-mails, social media like Twitter or Facebook and word of mouth are other excellent ways to gain brand recognition. Thirty-eight percent of those who watch web video say they pass it along to others, usually through e-mail.

With the right content and the right recognition, using video email marketing and video ads can be a powerful marketing tool to any business