Empower your Content over Sales- Is content in Peril
Business → Marketing & Advertising
- Author Randall Collier
- Published May 16, 2011
- Word count 528
Truth be told , there has been a very disheartening tendency taking over the web when it comes to niche marketing that I feel is killing the industry, and unless entrepreneurs do something in reference to it, and extremely fast, there isn't going to be anyone left to promote to. In case you really want to understand or know what I'm posting about, keep going through this mind opening blog post relating to how there is way too little content material and too much advertising.
Take a trip to just nearly any sort of website these days and precisely what do you suppose you'll notice? Well, here's the Reader's Digest version of what you can pretty much count on to come across at just about any niche marketing blog/website, no matter of what type niche it is.
I just didn't know what to figure out about it. "Accordingly I went out there and did slight bit groundwork and low and behold, I found this really great site at (insert affiliate link) that solved my problem in a second. I really think you should go there and check it out for yourself if you're having that's same problem yourself."
Sound familiar? It should. You've in all likelihood already been doing it your own self. And what has it gotten you? Are you pouring in the direct sales? Are customers pounding your doors down for your products/services? Or are you discovering that the bounce rate from your Google Analytics is something like 80%? If it is, then it could be that you need to switch your modus operandi. Here's what I advise, and it's a radical concept.
In exchange of submitting badly disguised sales pitch on your blog/website, how about truly granting your readers with a large number of impressive subject matter? How about rendering them article after article of excellent content to support them with their difficulty. Perhaps, maybe for every three or four articles or blog posts, you put in your poorly disguised sales pitch. Of course you'll want to disguise it far better than you've been doing. Of course, even if you don't, with all the blog posts you've been giving people, you're more likely to actually get them to “invest “in something from you.
Consumers are more informed than they were many years ago. They can smell a product sales pitch coming from a long way away, sometimes even if it's in a niche that isn't generally connected with sales pitches. So do your self or other people a favor, if you want to improve your bottom line. Stop trying to sell so very much and empower your content over sales
This has been a very basic outline and there are many more details that were not discussed in this article but if you follow these steps you will be ahead of 70% of business owners out there trying to rank their websites. The most important thing to do is take action, capture the power of the internet for your business
Discover the secret why writing and publishing business related articles can become one of your favorite and most successful marketing strategies...
About Randall Collier Randall Collier is into social media and internet marketing consulting. He helps people across the globe in cost-effective web marketing techniques. His passion is in giving small businesses big web presences encompassing Facebook, Twitter, LinkedIn, YouTube, and more. Connect with Randall Collier on Facebook and Twitter (@RandallCollier) or at http://nichegumshoe.com or http://randallcolliersuccesssystem.com for more social media and marketing tips.
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