When a company makes the decision to use mobile phone advertising they will be making the decision to use one of the most versatile methods of advertising that has ever been developed. Mobile advertising allows companies to actually place digital ads within a person's smart phone that entices those customers to purchase their company's products. When a company uses this type of advertising they will be making the decision to reach a very targeted market and they will also have complete control over when their ads are displayed, how their ads are displayed, and how much money they spend every day to display these ads. Mobile advertising is an excellent tool to help a business grow their sales and to grow their business.

Mobile phone advertising must begin with the creation of the digital ads that will be displayed within the smart phones. Companies should spend a lot of time in this ad creation phase because they have to create ads that will be clicked by their users. If a company were to create an ad that will never be clicked, it would be as useless as a billboard on a deserted highway. The work would be in vain and no positive sales growth would come from the effort. When a company designs their mobile ads they want to use both text and media. A small picture of a catchy logo always serves to attract attention the best. Companies will want to make sure that the text they have chosen also relates well back to their company so that people will know what they are selling.

When a user clicks on a mobile ad they will be directed back to the company website. Once the user reaches this website they will be prompted to purchase products from that company. This will serve to increase the sales of that business and to grow the scope of the business as a whole. When a business is able to attack a new segmented market, they are able to grow their business into new areas which will pay big dividends into the future.

One of the most enticing things about mobile ads is that the company can control almost every phase of the ad process, without actually running the technology to place the ads within the smart phones. A company will hire a third party servicer who will actually place their ads within the smart phones. The company will still retain complete control over how their ads are placed, and when they are placed. The company also has the option of selecting their target audience to determine who might be most suited to respond well to the ads. The company can also control how much money they spend every day on their ads. The company can place a cap on the daily marketing amount, and when the ad fees reach that amount, the ads will be shut off. This allows a company to test their ads as well as control how much money they are spending.