The economic crisis seems to have put a brake on all the investments that might seem fruitless as those of marketing and the guardian relationship.

Two areas that, while it is diminished because it requires a fair investment but also ensure an ROI in the long term, which discourages many entrepreneurs to invest in this specific period of economic evolution. One of the most common methods of Keeper relation is certainly the one that refers to the CMR methodology that is often identified with the simple technological device that comes with the software companies.

This methodology or typical practice is implemented in different ways by different types of business intelligence has instead to do with a particular type of marketing that has to do with customer loyalty. Warning it comes to loyalty, no conservation is dealt with in a mechanism of retention of more than loyalty. Etymologically, in fact the two words have completely different source, an element which also serves to define a clear picture of the various strategies and techniques to be followed in the initial definition of the ultimate goals of the business plan.

"Retention" term that can be translated into Italian with the proper term storage, so do not capture or fiduciary relationship, but simply addressed to the commercial relationship that the company has with the customer. The programs that distinguish this type of marketing are undoubtedly those involving purely commercial techniques aimed at not losing customers, and promotions for the area. The downside of these programs is often to be very automated, and therefore not distinguish between customers based on consumption or to the 'fairness' preference sometimes simply the most important ones based on market value.

"Loyalty" is rather a term that refers to a human emotion that has little to do with marketing "hard and pure," the trust. Retaining a customer is not only a question of loss but not to retain a customer must develop a strategy for business management so precise that himself will choose to remain without being influenced by promotions or otherwise. The customer simply has to trust the company in question in all areas. Many specialists agree that marketing is "a loyal customer is worth much more than a hundred television commercials or other advertising campaigns." A customer happy and satisfied with the services or products of a company it becomes a kind of "testimonial" of itself, a living advertisement, reliable and convincing.

Not counting the countless benefits of holding for customer loyalty: through this process, the company can obtain a thorough and detailed examination of its customers, precede the tastes and market trends as well as to fully satisfy every need even before the client requests it. And it is wrong to think that a subscription is a cost to the company, it is certainly true that you invest a lot, but it is a safe investment that will surely bring benefits in the future.