Promote your Business with Effective Signage
Business → Marketing & Advertising
- Author Monty Fuller
- Published May 20, 2011
- Word count 668
If your store is in need of promotion, or you have just moved into new premises and want to let everyone know, then you'll be surprised at what a difference a well-thought out floor plan, innovative retail displays and attention-grabbing signage can make.
First you need to entice the shoppers into your store, this can be accomplished with effectual signage advertising competitive prices and promotions and attractive window displays, use signs inside too as a way to highlight sales and special offers.
You can purchase window signs very cheaply, look out for printed self adhesive stickers that are great for a one time event or a short run. They are digitally printed which results in bright, vivid colours sure to get your store noticed and can be incorporated onto the interior or exterior of the windows. Practically any shape and size can be accomodated these days, the choice is endless and entirely up to you! An alternative are self cling window stickers which are very easy to peel off time and time again, just stick them where they will get the biggest impact and remove them when finished with, they don't even leave any residue behind and are exceptionally economical.
Ensure you display your products effectively and consumers will hang around long enough to make that all important purchase. When organising the layout of your store there are certain aspects you need to consider to achieve the best results. Displays should be designed to show off products to their best advantage which can be achieved by using neat and smart displays that allow customers to clearly see, feel and pick up the items they are interested in buying.
The importance of quality retail displays can't be overestimated and smart displays will not only tempt shoppers in but also convince them that the products are worth the money being asked. People are much more likely to put their hands in their pockets if the item is displayed on premium display stands and not just a plain old wooden shelf. They can also help to give the impression that products have just arrived and will sell out quickly, if you don't buy now you'll miss out!
Display stands should be stylish, tidy and show what's on offer to the best possible effect. A high level of quality and good condition is important and they should be set out to allow for clear lines of sight through the shop floor, this will draw customers further into the shop and put off potential shoplifters.
An important feature in any store, displays and signs can be the means to success. Online you can find specialist websites in display systems that provide anything from pop up display stands and vinyl banners to pavement signs, posters and frames, and display accessories. Experts in their field they can advice you on what will best fit in with the size of your store and type of products you sell. If you need extra help with the design, poster print and graphics for your business then some companies also have their own in-house graphics and art department where they can do everything for you right from the initial design to delivering the finished product.
If you have the finances available then consider hiring a professional retail tuning service, they can offer a new and original view for your store as they are trained to look out for problem areas and design concerns that are pulling the business down and could even be preventing you from making sales. They can make recommendations as to improvements and the finished result will be fresher, brighter, and more engaging to the consumer.
Investing in quality retail displays and signage is worth every penny as they guarantee your business will stand out from others in the high street and can really give it the boost it needs. Look online for the lowest prices and superior merchandise, with companies offering next day delivery and quality guaranteed you can't afford to waste any more time!
Monty Fuller writes articles for Discount Displays Printing, a company producing the best poster print and signage for numerous applications.
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