A growing number of businesses have begun using email marketing as a way to bolster promotional efforts. Email marketing is a convenient way for businesses to send advertisements and additional promotional information to potential customers, thereby increasing both website traffic and sales.

The most popular form of email marketing is "opt in". Opt in email marketing can be used to publish newsletters, send promotional updates, advertise sales, offer discounts, make announcements, and introduce updates. Most business owners find that it's beneficial to utilize opt in standards when launching an email marketing campaign, because soliciting email accounts without allowing a recipient to "opt in" to the campaign violates spam standards.

Unfortunately, building an opt in email marketing list can take a long time. For this reason, a number of companies have begun using pre-generated, high quality, email marketing lists to attract new customers. In using these high quality email marketing lists, companies gain the ability to send out promotional materials to a large group of people who have already submitted their email address to an opt in opportunity.

This day and age, the majority of commerce takes place online. This online marketing and commerce craze has earned the name "e-commerce". The mass popularity of e-commerce makes the utilization of an email marketing list an efficient and effective method for improving a company's promotional standards. In fact, statistics indicate that at least 44% of all email recipients purchased an item within last 12 months simply because of an email promotion.

Because email has become such a widespread form of communication, and more and more people have gained the ability to check emails using a mobile device, email marketing campaigns have become a mainstay in modern business. Utilizing a professionally generated email marketing list is an excellent way to put a new email marketing campaign into motion.

Men and women seeking to begin an email marketing campaign will require an up-to-date database of quality, active email addresses in order to launch a new campaign. Unfortunately, there are a wide variety of low quality email marketing list providers who claim to offer the best email marketing lists money can buy for mere pennies. A beginning email marketer should not be fooled by this kind of hype. It's important for new marketers to spend a little time researching the track record and quality of an email marketing list provider.

Top-of-the-line email marketing list providers typically offer a variety of database packages, equipped with features that allow unlimited export. These high-quality providers also maintain and manage a professional website that is easy to navigate, entertaining to use, and uses up-to-date technology. Marketers should steer clear of email marketing list sites that read more like a yellow page ad than they do a professional website.

Email marketing lists truly are a must-have tool in the world of online promotion. The 21st century is no place for outdated marketing campaigns. If you're planning to undergo a new email marketing campaign, consider utilizing a professional database provider who can offer the very best in email marketing lists.