Promotions managers should be: ambitious, with drive and determination articulate, strong communicators, both in writing and verbally confident and persuasive, with good negotiation skills Knowledgeable about music, trends and the listening tastes of audiences able to work under pressure and take initiative creative, yet aware of commercial realities organized and able to handle a variety of tasks at once excellent networkers able to work with numbers, for calculating costs, profit margins and percentages.

Like most jobs in the music industry, music promotion can be hard to break into and the competition for vacancies is always strong. The UK has large, well-respected music promotion companies, but there are also dozens of smaller regional music promoters too, many of which specialized in a certain music genre or venue. Some promotion managers are self-employed. Doing gig promotions at college, or for a local club or pub, can help develop marketable skills and give an insight into the live music experience. Music pluggers typically work for music PR companies on behalf of recording labels and artists. There are both large and smaller, more niche music PR companies that represent artists. Jobs and work experience placements are rarely advertised conventionally. People find out about them through word of mouth, which means it is important to network and build up a wide range of music industry contacts.

At the very least one gets a free ReverbNation widget and puts it "above the fold" (at the top of your website where visitors can see it without scrolling down). It should be ensured that it is not set to auto play as visitors may also have other music playing when they land on the page, and there is nothing worse than a cacophony of different songs all playing at once on the PC. At the very least the visitor will switch their sound off, or close the site immediately.

Broken and mistyped links are the best way of telling visitors that are too busy to attend to the web presence and sending them elsewhere. They’ll probably think that the music has been given up and will move on. The construction of the website should not be rushed to MySpace, Facebook or other online pages. It should be ensured to take the time to test links carefully, and ask friends to do it too. One of the most common areas that links errors occur is in mail outs or newsletters. A friend should be asked to check the links in the newsletter or mail shot before sending it out, as there is nothing worse than delivering the newsletter twice. At best it looks unprofessional, at worst one will get marked as spam by his fans.

For more info: http://www.musiciansatlas.com/