Trying to increase sales and market share, whilst keeping your company's competition at bay, can seem extremely difficult given the current state of the global recession. To succeed ultimately requires the ability to lower costs whilst increasing your company's visibility in its market. However, with everyone clamouring for business, how can your enterprise not only retain your customers, but grow your UK market? Well, there is one marketing approach called SMS marketing that is quickly gaining ground. It's a marketing approach predicated on delivering time-sensitive advertisements to your customers when they're most likely to be interested. It boasts a 90% open rate and is one of the fastest growing marketing approaches today. Interested in knowing what SMS marketing is and how it can help grow your UK market? Read on.

SMS marketing is commonly referred to as mobile marketing. SMS stands for "short message service" and a number of people refer to it as "texting". However, mobile marketing is more than merely sending customers random texts. Mobile marketing boasts a 90% open rate because of its ability to deliver scheduled advertisements directly to consumers via their mobile phone. These advertisements come in the form of text, voice, visual and blink advertisements that spur customers into action. Since having a mobile phone is such a vital part of remaining in touch for today's consumer, it makes sense to have a mechanism to deliver advertisements directly to a customer's mobile phone. So, what are some of the main benefits of mobile marketing?

Not only does SMS marketing have a 90% open rate, it's also one of the most cost-effective methods of marketing your company's product or service. In addition, a number of enterprises use SMS marketing to update customers on the state of their account, recent promotions and discounts and general insight into their particular market or industry. It's not merely a question of sending out large sums of advertisements, but more about how to effectively deliver those advertisements so as to complement your remaining marketing approaches and increase your company's marketing ROI. Staying one step ahead of your competitors ultimately means being able to service your UK customer base better than the competition. Delivering pertinent messages, whilst controlling how that message is received, is the ultimate path to success.

SMS marketing service providers have a number of marketing approaches and strategies to suit every requirement. Since SMS is so affordable, a number of small businesses make it their preferred method of marketing. However, it's not just small businesses that have caught on to the benefits of mobile marketing. Simply put, mobile marketing has been adopted by some of the largest companies in the UK. Whether your company services the B2B (business to business) customer or the B2C (business to consumer) customer, both are viable excellent candidates to receive mobile marketing.