Mobile Advertising or brand promotion through mobile devices is one of the contemporary tools of advertising widely adopted by various brand owners. Bulk SMS campaign is a common practice of generating awareness about a brand to prospects through a personalized mode. Various mobile advertisers ensure effective reach of brand messages to prospects. In the following paragraphs, let us discuss five benefits of Mobile SMS Advertising. Why should brand owners opt for SMS campaign and how SMS mobile advertising can provide richer impact on target groups? - These questions are equally explained.

1- SMS Mobile Advertising creates a concept of your promotion campaign. Be it any kind of brand promotion, a mobile SMS advertising campaign creates an easy concept about your brand and also about your promotion campaign on customers’ mind. It is easy to appeal customers’ mindset through SMS campaign as the brand message reaches out through a personalized medium.

2- A mobile SMS advertising filters the database as per brand owners’ promotional requirement or need. Brand owners can hence launch their promotion campaigns as per their preferred database.

3- An SMS campaign is time saving as it is quick to conceptualize, create and start the promotion campaign. Once the advertising message is finalized, the advertiser can launch the ad campaign then and there. Launching a mobile SMS campaign is indeed one of the time saving promotion campaigns amongst all the modes of brand advertising.

4- The brand owner can select his target group by gender, age or by city. The SMS campaign can target a specific target group according to a location, age group or gender. Mobile advertisers can extract different databases for their campaigns. As per the database, they can select target groups accordingly to ages, gender or by location. For example, while promoting a cosmetic item, advertisers can sort out the database of women buyers. Advertisers again have added benefit to target those specific buyers who have more spending capacity. All in all, the advertiser can assure that the brand owner that his brand message will not be wasted and will reach out to the right target group.

5- SMS campaign reaches directly to target customers. Since a mobile phone is the most personalized medium of an individual, brand messages sent through this advertising mode reaches directly to target customers. Brand owners have complete controllability when to reach to customers. On the other hand, customers also have the same controllability to ignore or go through the brand message. If the customers like the brand message and find it valuable, they will respond to the ad, if not they will delete the message.