The big question when it comes to designing and printing rack cards is with regards to their theme. Many people are unsure if their custom rack card theme is the best and most appealing one for the market. This is an essential and important decision for advertising rack cards especially, since increased appeal translates into increased positive results for an advertising campaign. So you must always strive to get the most appealing theme designed for your own color rack cards.

Let me help you with determining that precise themes that will bring you benefits from your rack cards. Listed down below are the most important pointers that you should consider for your own custom rack card designs.

1. Consider target audience preference –The most important consideration of all is your target market for your rack cards of course. Since they will be the ones that will read your rack cards, you must always consider their preferences or tastes when it comes to printed themes.

If your target is more of the professional business crowd, then a corporate theme is a lot better than a laid back creative theme. However, if you are targeting more of the community level inhabitants in your area, then maybe a more welcoming and homely theme is best. The more appealing the theme is to the target audience, the better it is for your color rack cards.

2. Consider market rivals – It is also crucial to consider your market rivals in your decision for a custom rack card theme. You most likely do not want to be "just like" your competitors. Instead it is best to actually be unique and be original against those more common prints. By developing that distinct theme, a color rack card can be more noticeable and effective at its job.

3. Consider deployment method – Your deployment method is also something to consider for your rack card themes. Rack cards for passive distribution typically require more noticeable themes than let us say those rack cards being given away by hand. It is best to actually optimize your design themes for these specific deployment methods so that each piece of rack card produces better results that benefit you. So think about your proposed deployment methods in rack card marketing and see what may be the best theme for you.

4. Consider deployment location – The deployment location also goes hand in hand as a big consideration for your themes along with the deployment method. A good theme would be something that "stands out" from the environment instead of just blending in. This means using more distinct color themes that are markedly different from the ones in the environment. Neutral colors such as black and white should not be the dominant color, and typically the brightest and more exotic colors should be the ones used. Of course take this into consideration with other important aspects of your full color rack card design.

5. Consider market environment – Finally, you should also see the current trends and issues in your market itself. You will want to use a rack card theme that is trendy and popular today. Make sure that your theme is something that people can talk about and like, just like the stuff being talked about in the current market environment. So study up and consider that environment for your efforts in designing color rack cards.

Great! Now just follow the steps above and you should be able to choose the right kind of rack card theme that is best for your goals in advertising and marketing. Good Luck!