Good content is everything, and as an email marketer who is forced to deliver it on a consistent basis, you probably agree that producing it isn’t always easy. When it comes to engaging new subscribers, some marketers withhold the good stuff until what they feel is the right moment. There is nothing wrong with this way of thinking, but if you wait too long, you just might miss out. This article will focus on why you should share your best content with newcomers right away.

It’s Valuable

Why do you think that the article you published on HubPages or EzineArticles generated so much buzz? More than likely, it’s because people found it valuable. Whether it provided insight on how they can make more money, boost traffic, or simply provided a good laugh, it was well received by your target audience. If your article got someone to bookmark it in their browser or even better, share it on Facebook, then it’s definitely doing its job. This is the content you want to pass along to your new subscribers.

It Delivers Immediate Benefits

In some cases, good content is something an audience can start using and benefiting from right away. A perfect example would be an article included in your newsletter that tells the reader five things they can do to save money on their Easter dinner feast. It’s not fancy at all, and after Easter is over, it won’t be of much use until the next one comes around. However, it does provide a quick solution to a problem people may be looking to solve right now. If you are going to hold onto interested subscribers, you need to start engaging them right off the bat.

It Worked Before

Great content is often a pleasure to experience. Think of that quick, comprehensive video that showed you exactly how to find hidden files and free up some much needed space on your hard drive. It was useful, and the video format just made it that much easier to digest. This is the type of content that will keep appealing to new viewers over and over again. If you have content that was a huge success for a previous campaign, there is nothing stopping you from using it a second or third time. It could even be from a different channel. As long as it is still relevant and valuable, it can be of use to the newcomer.

Get a Good Start

With inboxes crammed throughout the entire email system, being able to stand out from the crowd is more important than ever. You must snag the reader’s attention quickly because if you don’t, you just might lose them for good. New subscribers are coming in with high interest levels so you have to capitalize on that and bring it right away. You can’t afford to disappoint.