For years, one of the major challenges in the MLM network marketing industry has been that most of the people involved in it have no previous advertising background.

Building a large mlm team requires having a steady flow of interested prospects looking at your business each day. With the exception of the occasional networker who has a large circle of influence and is excited about prospecting within it, networkers have to count on advertising to keep their prospecting pipeline full.

Lacking proper advertising skills not only limits the generation of daily leads and its resulting business growth, it also wastes the marketer's time, budget, and attitude. It is very typical for a networker who is getting poor results to become frustrated and quit the business.

I have found that some of the most valuable training we can provide our new business partners is better advertising skills. Almost all networkers need to learn good copy writing. You can find many online sources of good copy writing training.

Our team training includes 4 basic elements that are found in all good advertising. These are valid for both a classified ad for local marketing or an Internet ad such as a website or lead capture page. These will be handy as both a 4 step process to review any current marketing already in place and as a guideline for future advertising.

Attention. Face it, if the advertising does not capture the prospect's attention, nothing else matters. In all advertising and marketing, the attention-grabber is a strong headline. Strengthening headlines will do more for your success than any other change.

Interest. Next in importance to the headline, you must build their interest. This is best done by outlining benefits. Benefits make ideal sub-headlines in your advertising. Think of this as an opportunity to let the prospect know what's in it for him or her.

Desire. This expands on their interest and makes the prospect want what you've got. When you build enough desire you will dramatically increase your conversion rates.

Action. This is where you need to really take charge. Tell the prospect exactly what they need to do. Tell them to enter their first name and email address in the form, or pick up the phone and call you, or sign up and get started, for example. I've had great success pushing people through this step by offering bonuses or discounts for immediate action.

Equally important to applying these 4 elements, all smart marketers are still constantly comparing the success of one version of an ad against another. That is the only way to know for sure what works best.

Take the time to develop strong advertising skills. It will have a huge impact on your success in MLM network marketing.