Businesses are looking for more unique ways to promote their products or services today than they ever have in the past. Most customers are sensitive to technology and understand computers, software, and the many devices used with them. That is one of the amazing reasons promotional USB sticks have become so popular.

Another reason is that you can put a very in-depth presentation on a very small device costing less than most flyers or brochures. This can be particularly handy if you are involved in a product or service fair. The cost of marketing with promotional USB sticks is lower than many campaigns and will catch the eye of your customers without depleting your marketing budget significantly.

There are many companies that offer branded USB sticks to be used for promotional purposes. While there are many interesting designs out there, you may want to create your own particular design. One thing to keep in mind is the physical size of a USB stick. Memory sizes can vary and the least costly usually hold about 64MB of memory while the more expensive ones may hold 8GB or more. No matter how much memory it holds each USB stick is fairly small unless enclosed in some container. Keeping your logo or design small enough to fit on the USB stick is important.

You should also protect your data. Locking the entire USB stick is one option and may work if the presentation is the only data on your stick. If you are allowing the customer to add documents you will need to protect just your presentation. One way to do this is to place your presentation within an icon or a folder and protect just the icon or folder. Encryption is more potent than just locking your data and there are tools on the market that use very skilled encryption. Some encryption tools are fairly general but will work for all but hackers.

When you shop for suitable USB sticks in addition to memory capacity you should look at the quality of the stick. Your brand is important to you and it should be important enough to get a reliable memory stick. Don't skimp and purchase one that will cause frustration for your customer when they least expect it to fail or when they are trying to retrieve data in some important meeting. Buy the quality that suits your company but if additional memory is added be sure it will work for your customer for some time to come.