There are a lot of reasons for your practice to retain a web presence, but normally websites for accountants are meant to bring in new customers. First impressions truly matter. People will compose an opinion about you with a single look, and once that sentiment gels overcoming it is virtually impossible. Well, in a lot of cases, your website will be the first impression a potential client will have of your company.

The Book Gets Judged by the Cover

You know full well how a prospect would react if you had leaves and garbage all over your walkway, cracked windows, and graffiti on the walls. The prospect would drive right by without so giving you so much as a glance in the rear view mirror. When designing websites for accountants a professional treats your home page very much the way you treat the front door of your firm. It goes without saying that this impression has to be a good one if you're going to have any hope at all of the prospect staying on the site. If they don't think the site looks professional then they'll probably leave, assuming that the company's standards aren't very professional either. If you find the time to work on just one page of your firm's site, make it your home page. You want to leave a positive first impression on visitors to your site, and if they're turned off from the get-go then you've lost potential business.

An Up-To-Date Look

Websites for accountants speak volumes about the firms the represent. What does a website say about you if it looks like it hasn't been updated in years? Web design enjoys constantly changing design trends including coding standards, colors, fonts, and site layouts. To keep up you should update your site design every few years. You don't want your clients to think you're using outdated information to prepare their taxes, do you? Accountants with of date websites might very well be better off without a website at all. This will imply to your prospects that you're company isn't keeping up with the times, and the latest industry trends. Make sure your site reflects the fact that your company isn't stuck in the last decade.

Good Content

There's more to a good website design than colors and layouts. When designing websites for accountants good navigation is critical. You want your site to be accessible. You don't want users to be confused when they get to your home page, thinking "where do I go from here?" Prospective clients are visiting your website to get answers to their questions. Make sure that you've designed your site so that your navigation and material are user-friendly. Navigation trends are constantly changing, so lean on a designer to help you create a user friendly "nav bar".

Time

There's a good chance you don't know HTML, Javascript or any of those other languages that web designers work with. It would take a long time to learn all that there is to know about design techniques, and they're ever-changing on the world wide web. Using a professional website designer will ensure that you're getting a site that looks great and has a modern feel to it without having to earn a masters degree in web design.

The stuff you'd probably dabble together using a do-it-yourself site editor isn't going to look nearly as stately as the stuff a design professional will assemble. Invest in a real website designer if you actually want to have an honestly handsome product.