Author's articles

Do You Put Off Marketing Your Accounting Practice? Take This Advice Instead!

By Ken Marshall · 12 years ago

For stores, repeat customers are gained by being able to offer the best products for the best price - but financial professionals like CPAs find they need to trust other methods to enjoy ongoing relationships ...

5 Tips for a Less Stressful Busy Season

By Ken Marshall · 12 years ago

A good deal of CPAs develop a range of feelings about those crazy months leading up to April 15. They appreciate the hefty revenue that's part of the deal, which can support their practice for ...

Borders Books' Failure Has Crucial Takeaways for CPAs

By Ken Marshall · 12 years ago

What may Border's Books have tried before its chapter 11 fiasco that will help you market your accounting practice? Border's downfall happened because it didn't accept the significance of new technologies. Borders' downfall came as ...

How to Create Superior Videos on Effective Websites for Accountants

By Ken Marshall · 12 years ago

A Professional video team Guarantees a Great Video A specialized videographer ensures an excellent video product that will communicate a message about your company that you actually intend to convey. In order for people to ...

What You Aren't Supposed to Understand About Accounting & CPA Website Templates and SEO

By Ken Marshall · 12 years ago

Typically accounting and CPA companies have little option but to take advantage of website templates to get their practices a site. The cost of custom site design, in both time and money, puts these projects ...

Your CPA Website- The 5 Best Ways to Make it More Effective

By Ken Marshall · 12 years ago

If you're trying to develop your company in this day and age, you need to go online. The "net" opened whole new horizons to business and, luckily for your accounting firm, many of your competitors ...

Use "Crowdsourcing" to Help Accounting Websites in Winning New Clients to Your CPA Firm

By Ken Marshall · 12 years ago

Crowdsourcing is an Internet marketing buzzword that has become increasingly widespread lately and it's a construct you can utilize to optimize accounting websites, draw visitors to it, and improve your online profile to grow your ...

Promoting CPA Websites: Writing Persuasive Content for an Article Marketing Campaign

By Ken Marshall · 12 years ago

Article marketing, promoting your site by composing guest posts for other website owners, is becoming pretty common. While the dark side has given it an evil reputation it's an effective method for attracting traffic to ...

Marketing Accounting & CPA Websites- Appropriate Keyword Use

By Ken Marshall · 12 years ago

I don't have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses ...

Online Marketing- Promoting Firms with Websites For Accountants

By Ken Marshall · 12 years ago

Back in the days of yore a CPA's lobby was believed to be the most imperative design component in a working accounting practice. It was the initial impression almost all prospective customers had of their ...

Networking- Marketing Websites For Accountants With Twitter

By Ken Marshall · 12 years ago

We've all heard of Twitter, and lots of us are using it. What most of us are still missing, though, is Twitter's possibilities as an instrument for marketing websites for accountants and our larger businesses. ...

Value of Taking Advantage of Professionally Produced Video in Websites for Accountants

By Ken Marshall · 12 years ago

I'm going to assume for purposes of this article that you've embraced websites for accountants as a marketing tool. This is the first step in establishing an online presence to promote your firm, but there's ...

Why Do-It-Yourself Websites for Accountants Don't Actually Lure Potential Clients

By Ken Marshall · 12 years ago

There are a lot of reasons for your practice to retain a web presence, but normally websites for accountants are meant to bring in new customers. First impressions truly matter. People will compose an opinion ...

How to Quit Being an Obnoxious Sports Fan

By Ken Marshall · 12 years ago

If you've had anyone in your life say they despise game day- not because they don't like football, but because they don't like the constant noise you make when you watch games on TV- you ...

10 Free Apps You Need For Your New iPad 2

By Ken Marshall · 12 years ago

The iPad is this years high-tech toy of choice. No longer the domain of discriminating geeks and creepy technophiles, the iPad is now the undisputed king of a whole new computing trend that has spawned ...

Don't Let Hijackers Grab Your Domain Name

By Ken Marshall · 12 years ago

I'm often shocked at how contemptuously a lot of site owners treat their domain names. Losing your domain name can ruin your day, but it happens repeatedly. Don't let it happen to your business! In ...

Include Personalized Driving Instructions in an Accounting Website Design

By Ken Marshall · 12 years ago

If your website is starting to appear a little old-fashioned you should recognize that your firm's image is being hurt without good cause. Even if you have an aging accounting website design, you will be ...

Local Search will Market Your Accounting Website

By Ken Marshall · 12 years ago

There's a sad but widespread misconception about the best way to market with your accounting website over the web. It's perfectly normal to want to make cash fast and concentrate on immediate conversions. The fact ...

CPA Website Design Can Help Secure Your Clients' Private Information

By Ken Marshall · 12 years ago

Information protection is essential to any business' relationships with it's customers. With office productivity becoming progressively more dependent on internet communications, and with the web becoming progressively more complex and vulnerable to internet criminals, this ...

CPA Website Design- Lower Your Firm's Expenses

By Ken Marshall · 13 years ago

When contemplating websites most people think of them as marketing tools. This is OK. Marketing is really the key use of a decent accounting website design. Websites are hugely potent tools, however. By adding just ...