A Professional video team Guarantees a Great Video

A specialized videographer ensures an excellent video product that will communicate a message about your company that you actually intend to convey. In order for people to take your company seriously, you have to craft a video that portrays your company in a a sincere way. Your home page should have a video that introduces your CPA firm. It is a good idea to carve out a budget for a professional videographer. What kind of service portfolio do you offer? Even if you're trying to give that "I'm just a regular-old-guy or gal" feel to the video, a shaky camera without a tripod can make your visitors feel sea-sick. You don't want to turn users away before they have a chance to check out your offerings, so if you think that hiring a pro will turn people on instead of off, then spend the extra money and hire a professional. The most important benefit of hiring a professional videographer is that the final product will be consistently high-quality and web ready.

What is Your Video Strategy?

You will need to create a strategy before your video shoot begins. Make sure it is well planned. Budgeting is very important; If your budget is small, consider a short video. If your budget is unlimited, you won't be restricted on length. Generally, videos should be one to two minutes long. Viewers will not sit through four to five minutes of video content. There are many facets of planning your video. One important decision is who will be in it. You will want to effectively sell your CPA firm's services. This can be accomplished without a partner in the video. As long as you feel that your employees can be a positive representation of your firm, you will likely pay them less than you'd pay professional talent.

Execute: Educate, Captivate, and Motivate

Above all, your video should contain content that is both relevant and interesting. A good video will hold and entertain your audience. With thousands of other websites for accountants competing for attention, your online video should educate, engage, and entertain. The tone of your video is very important. It is something you should carefully consider. Think about whether humor is appropriate for your business. Do you want to make your visitors laugh? Do you want your video to appear more serious? In either case, you should make your video authentic. The most successful website videos make use of the traffic that visits websites for accountants. They allow your visitors to make a personal connection with your firm. A personal connection is a great way to build trust. It also creates a call-to-action that converts a prospect into a customer. No viewer will respond positively to a video that is nothing more than a veiled sales pitch.

Share and Promote

Once your video is complete, promote it! Your video should be distributed to video sites like YouTube and Vimeo. They can be embedded right on your home page. This not only shows your video, it furnishes a powerful hyperlink between the video on the sharing site and your own website. You get the benefit of the video site's search engine popularity for your site via your video. It can greatly help you with favorable search engine results.