Businesses are looking for more ways to attract and keep customers, especially in these difficult economic times. One way that they are doing this is by using various types of cards. These types include the membership, gift, reward and loyalty card. The most savvy companies are combining this marketing trend with the trend of going green. Cards do not have to be made of materials that harm the environment. Frequently, they are made of recycled paper, cardboard, other recycled materials, or biodegradable compounds. These more earth-friendly products are compatible with digital and laser printers and are durable and high-quality. The environment is improved and the goodwill of businesses increases when companies choose to operate in responsible ways.

Membership cards are used by many different types of establishments. Insurance providers, supermarkets, wholesale clubs, gyms, pools, libraries, stores and offices are looking for an easy and environmentally-conscious way to identify members and pass along discounts and other promotional information. Consumers do not always patronize establishments with the cheapest price. Many consumers are concerned about whether businesses operate responsibly and whether these establishments fight for the greater good. Organizations need to show their commitment to protecting the environment in order to compete effectively. Any company can change its reputation by proving that it cares about factors outside of the business. Eco-friendly membership cards show buyers that a particular organization thinks about the smallest details and is concerned, not just about their bottom line, but about the future of the planet.

With the numbers of people who are concerned about their health and the environment rising, businesses are looking for ways to decrease chemical consumption, decrease toxicity, and increase biodegradability. Products that use non-toxic dyes and ink and are printed on recycled or biodegradable materials are winning over customers. Using cards that are less harmful to the environment is a must for businesses in the health and wellness industries. Clients reduce their own carbon footprints, and they demand smaller carbon footprints from manufacturers and sellers. Companies whose clients expect a reduced carbon footprint include: organic grocers, spas, health clubs, salons, health-conscious restaurants, and any venture that also has a socially-conscious message. When the very first contact a buyer has with a company announces that the company is responsible, concerned, and trying to do the right thing, the first impression is a good one. There is rarely a chance to win back a lost customer, and there are no second chances when it comes to saving the environment.