Are your rack cards ready to tackle their competition? Do you really know how they compare to those rivals? Well, if you do not actually know how to judge your own custom rack cards against your rivals, then I will teach you.

Listed down below are the different checks that you can do to determine how your color rack cards compare with the competition. Use this to determine if you need more improvements with your color rack cards.

1. Check your message’s market effectiveness – First, try to check the effectiveness of your rack card’s message as well as your rival’s. In most cases, you will want to check how the rack card’s message appeals to readers. Is the initial topic and headline actually engaging to target readers? Will they really want to read through the whole message? Does it discuss something that really is of concern to them?

Your own custom rack cards should connect personally to your readers, more so than your rivals. Try to test this by doing some surveys and getting sample readers to react to both rack cards. Once done, you should improve your rack card message based on feedback from both you and your rival’s rack cards.

2. Check your design’s aesthetic appeal – Of course, you should also check your color rack card’s aesthetic appeal. Try to just directly compare yours with your rivals and see who’s rack card looks more impressive and readable? Who looks like they have the most appropriate and trendy design and color theme? Who stands out easily among the rest of the rack cards when racked together? Have others check as well so that you get a second opinion. Once the results are in, you should know if you need a revamp of your rack card design to make it more competitive.

3. Check the quality and integrity of your rack cards – Of course, you should also check the quality and integrity of your rack cards when compared to your rivals. More precisely, try to check the coating and the finishes of each print. If your rivals have glossier and thicker paper materials, then definitely you will have some work to do to improve the quality of your rack card prints. You will have to spend a bit more to get more quality for your rack cards, but believe me, once you surpass your rivals, you should get more people looking at and wondering about your rack cards.

4. Check your locations for deployment – Also, when it comes to rack card marketing, you should try to check your locations for deployment. You should try to see where you and your rivals are deploying, and if there are differences between them. The best result of course would be for you to match and surpass the deployment locations of your rivals. So make sure you figure out where exactly your rival color rack cards are and try to match them with a more robust and detailed distribution campaign of your own.

So those are the important checks that you will want to do as well as the comparisons that need to be done for you to judge the competitiveness of your rivals, as well as your own custom rack cards. Once you have checked and double checked all these, you will have the information that you need to succeed more against your competition and hopefully succeed in rack card marketing.