Graphic design combines technology with art in order to convey a message. If you are using visuals to communicate then you are creating graphic design.

Conveying a message with a poster or logo can be a great deal more effective than trying to verbally spread a message as the human brain responds best to and is able to better remember images than it is words.

Graphic designers can use drawing, painting, photography and computers to create designs. They can also design letterforms, for example of the type that are seen in movie credits.

Graphic design is all around us and we see thousands of pieces of graphic design every day. Think about what you did when you woke up this morning. Did you eat cereal? Then you saw the logo on the cereal box? Did you read the paper? Then you looked at the typeface? Did you drive to work? Then you saw several billboard posters. Did you need an identity card to get into your office? Then it probably featured a logo.

If you think that the power of graphic design does not affect you, that it doesn’t tell you what to buy or how to behave then think again. If you read the words Coca Cola, Mcdonalds, Google or Superman, what is the first image that comes into your head?

All of these words have powerful graphic design images that go along with them and mean that they are very easily recognised around the world.

Images are incredibly powerful and compelling.

They can create a universal language and be understood to mean the same things around the world. For example in most places around the world a picture of a chilli pepper next to a menu item will let you know that it’s hot. The symbols for men and women are universally understood when placed on a toilet door.

If you need to create a powerful image for your business then you need graphic design. Whatever your requirements, powerful design will help make your business stand out from the crowd and stick in the memories of potential customers.