Various product and services available in the market needs an identity to make them unique among others. You can found them in bottles, products. If designed perfectly, the label can enhance the product's appeal. Therefore, many businesses are adopting digital printing for better color, style and clarity.

Label printing plays critical role in winning the ongoing war among various products in the market. A label carries the brand's logo and presents what it is or who they are. It works as a promotional item of the product.

Before birth of digital printing label printing was done on large mechanical flexographic printing presses. This technique is still famous among some businesses. Today used digital label printing equipment is much different. Digital printing has removed the complexities of traditional printing including faster delivery, no die or plate charges, higher quality, 4-color process printing, and much more.

The main benefits of digital printing are

Delivery Speed

Digital printing has minimized the lengthy process of manufacturing labels. Traditional method is comprised of series of steps like creating of rubber printing plates, attaching them to press, ink mixing and few more steps. Digital printing has eliminated these steps and has decreased the process length.

Better Pricing

As digital printing has eliminated the need for the creation of printing plates and because other steps take less time to set-up, the actual cost per label is much less.

Low Minimums

Digital label printing makes it possible to provide customers with label quantities at affordable pricing. These digital labels can be produced at practically any size, with no die requirements.

Quality

Undoubtedly digital printing has enhances the quality of the labels. This method provides rich, vibrant labels with no banding and gear marks.

4-Color Process

Digital printing uses 4 color process. In this process labels are produced from 4 colors: Cyan, Magenta, Yellow, and Black.

Flexibility

Digital printing is flexible. You can print 1000 labels, each label containing different data.

Gang running

Another feature of digital label printing is gang running. You can join several designs into a single printing job. This is impossible with flexography printing (traditional printing) as separate plate is needed for each custom label design. However, this method only effective if all the labels are of equal size.

Digital printing is an effective method to produce eye-catching labels. The quality of labels has improved using digital printing. Using digital printing you not only improve your product’s look but also earn profit for your business in different ways. Whatever you want you like names from a database, multiple barcodes, consecutive numbers, or just several editions of the same label, digital printing deal with your demand efficiently.