Folded Business cards: innovation in attracting new customers
Business → Marketing & Advertising
- Author Shalu Uthara
- Published July 4, 2011
- Word count 467
Creativity has become a vital part in the conduct of any business. How artistically one can present himself, has also become an essential for beating the competition. As it is believed, business is an art; therefore, the promotion demands innovative ways to create interest in people’s minds and bring them towards the business conducting organization. And who can deny the importance of business cards? Creation of new relations is possible to may extent because of these cards. One of the creative forms being used in business cards is folded business cards.
Folded business cards have the provision of more space to provide more information to receiver in an apt manner. But the space must be used wisely. One should avoid cluttering of text and pictures. Therefore, the whole design must be created with keeping all this in mind. Also, one should always take into consideration what kind of impression one wants to have on the receiver of the card. Keeping this in mind, one must proceed towards designing. One can also take the help of business card printing services. They are always ready with their designs which are created by professional designers. These designs are always open for further customization. Thus, they are flexible to be changed as per customer’s requirements.
The use of colours, pictures in addition to the text, is always useful in enhancing the appeal of the cards. Fro example one can use a miniature picture of product on the front of the card along with the logo of the organization. Or one can put his picture on the right side at the top. Pictures always reside in the memory of the recipient for a long time and helps in recalling the person and the association he is associated with, easily. One can also use some kind of motif, or picture as the background image too. When it comes to text, one should use the words very carefully. The font size should not get distorted at the time of printing. The size of font should be just to the size of business cards. Clarity in reading must be the motto while selecting the font type and size. One advantage of using text on these cards is that one can add more information than the regular one provided in regular business cards.
With time these folded business cards have become immensely popular as these provide more information than the regular business cards. Only the correct combination of the different contents to be displayed on these cards can increase their value in the eyes of the recipient and also the possibilities of them using in future. These cards live completely on creativity, as that is what makes them look so different and appealing to the prospective clients and customers luring them to step forward.
Shalu is an article author who brings the information about business cards through article, news, press release and blogs. For more details on business cards and business card printing visit our website. http://www.utharaprint.com
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