By incorporating effective client interaction elements into creative web design, not only can your business benefit from increasing site popularity, but cohesive brand image will also be established.

Web design is visual communication. It communicates who you are and what you do. If done properly and creatively, website design can communicate who you want to do business with and what you do best. In return, this message brings in more business and profits by its power of communication effectiveness and the popularity it creates.

From a branding strategy standpoint, web design for your business in Houston TX must be cohesive with your offline marketing campaign such as business literature design, brochure and other client interaction materials. If you recently open a new business in Houston, it is important to work with a website design company that has in house talents to help you with overall branding strategy and online marketing planning.

Imagine presenting all of the offline marketing materials online. Your customers and most importantly your perspective clients will be able to learn more about your products and services. Also, knowing that your company is well established with ample amount of made flyers and brochure, this helps your brand image and creates trust. Consumers do research and do business with the company that can best present themselves and their services.

Client interaction on websites has more to do than create PDFs of your current pamphlets and upload to your website. It is time to be creative and cohesive with your branding. Do you value your customers’ opinion and their suggestions? Through web development, Houston TX companies incorporate voting modules, comment modules (like suggestion box) and ask a question module to their website to achieve effective results from interacting with their clients via the web.

Take advantage of the user-generated content (as discussed in Chapter 4 Social Media & SEO) and provide opinions and solutions on your website by creating forum and blog posts. Another effective tool to introduce your products and services by allowing client interaction with your website is videos. Video is one of the most interactive elements one can find on a website. Through motion and sound, the information is presented to your target audience.

Many "how-to" presentations are done using videos. The ideas of "DIY" and "home remedy" are so popular that users spend time learning about their problems and finding out the solutions on the web. If your business incorporates an easy way for these users to understand their problems through your expertise in the industry and accepting the solutions (can be a product or a kind of service), your business will gain tremendous amount of popularity, which translates into profits from direct sales or advertisements.

Businesses must realize that what they are putting out there (logos, website design, marketing materials) communicates a message. When sitting down with a marketing firm who has branding and web design experience, it’s important to share with them your vision and understanding on your own customers and industry.

Skygate Media, www.skygatemedia.com, located in Norwalk CT and Manhattan NY, is an award winning website development and online mareketing company that specializes in web design, 3D modeling as well as search engine optimization. Announcing "10 Easy Steps to Understand and Achieve Online Marketing Success", a new web based forum supported by Skygate Media. This forum suggests ideas and hands-on solutions to misunderstandings and issues on online marketing faced by businesses and corporations of any size.