Acupuncture is widely used as an alternative method for healing many different types of illnesses, from colds and flu to respiratory disorders. The ancient Chinese medical practice involves putting pressure on specific points in the body to release tension and unblock negative 'qi' (or 'vital energy'). The traditional approach involves using needles, however massage can also be used to the same effect in some cases. The technique developed in response to the notion that an individual's 'vital energy' could become misaligned during illness and that by unblocking negative energy, balance and so health could be restored. There has been extensive research on the effects of acupuncture, with many positive reports showing improved symptoms for a variety of illnesses and conditions. It is believed that acupuncture can be beneficial for a wide variety of health problems, and the base of evidence is steadily growing with new research.

The cost of acupuncture can mean that many people are hesitant to try it as a means to treat illness. Some services are available through the NHS, however private treatment is favoured by those seeking immediate treatment. Private services can cost up to £60 for an initial consultation with subsequent treatments costing upwards of £40 an hour. Bigroom acupuncture in Bristol opened to provide individuals seeking treatment with a cost-effective alternative. Their service is different to others in that clients are treated simultaneously in a large open-plan space, meaning that the staff can work with more than one person at a time and keep costs down. Screens are used between treatment couches to maintain privacy for clients, and feedback for the service has been positive.

For first-time clients, an initial appointment is made to discuss treatment needs. A detailed medical history is taken from each client, who will then be given a chance to discuss their major complaint as well as any other concerns. The initial consultation lasts approximately one hour, with follow-up appointments at around 40 minutes. All Bigroom practitioners are registered with the British Acupuncture Council, with several of the practitioners in Bristol also owning private practices. Clients can request a male or female practitioner, who can administer each session for the duration of treatment.

An open-plan approach to treatment may seem daunting to people trying acupuncture for the first time. However, customers have been very satisfied with the service given by Bigroom. "[bigroom] have been really supportive and kind through a very challenging period of ill health," said one client. "I feel their acupuncture has been an essential part of my getting well. I'm so grateful to have been able to have treatments with them. I'd really recommend them to anyone with health issues they want to improve."