Why does a Michigan small business need Internet Video Marketing?

You may have been asking yourself this question; as a business owner do I really need to have videos on line for my small business? The answer to that question is a resounding YES!! Here are a few reasons why you have videos on line to market your business:

Statistics show that over 70% of Internet users are watching on line videos, and that has been the major reason why YouTube has become the Second Largest Search Engine in the world, after Google, with over 1 billion visitors… 1 BILLION people watch videos on YouTube, from funny and weird to informative and educational.

Most people including business owners are hungry for good content, and they just want to find it in the easiest way possible. Videos not only rank very high on Google but if done correctly can inform and entertain your clients. Let me ask you question; of the two numbers, 6 and 52, which would you prefer? Most of you will probably pick 52, so I’ll start there. 52 is the average number of seconds a user will stay on a website without video. Six (6) is the average number of MINUTES that a person will stay on a website that has video on it. Now that is a huge difference. These statistics are from CISCO, a leading Technology Research and Statistics company.

Some of you are still probably thinking that "traditional media" such as newspapers, radio, TV, magazines, billboards etc are where you should be pouring your hard earned money for your Marketing campaigns. Did you know that only 300,000 people across the US still read the newspaper? Compare that to YouTube’s 1BILLION viewers, and it starts to become a no-brainier!

On line video is tractable and it allows people searching on line the opportunity to get to know, like and trust you.

It is very cost-effective, as on line video doesn't’t cost near as much over time as "Traditional Marketing" does, and it stays around for a lot longer… 365 days/Year and 27 hours a day 7 days a week at no extra cost.

The next question I get a lot is where do I get the content for my on line videos? You have several places that you can draw from such as the comments on anyone of your social media channels, questions that your clients have emailed into your company or videos on the benefits of your product or service that you sell. Sometimes the best videos are the simplest ones that explain one aspect of your product that would answer a question that have been emailed in by several of your clients.