Techniques To Retain Your Website Visitors On Your Pages And Improve Your Conversion Rates
- Author Carol Forrest
- Published July 17, 2011
- Word count 591
To develop a thriving business online, it is vital that you work out strategies for keeping visitors to your website involved enough to stay on your pages and your rate of success for this key facet to your business will depend upon how creative you are. It is a proven fact that the longer visitors remain on your pages, then the better opportunity you will have of selling your products and services to them. People visiting your site will probably be busy people and in order to keep their interest, they will need something that is different and interesting to glance at.
Once you start to place together the content you want to have on your site, you need to try to be as creative as you can, with unique and original content that will capture the attention of all those who look at your site. What site traffic will always feel frustrated about will be pages on the site that are slow to load, so make sure that your pages load as fast as possible, or those viewing your pages will soon be bored and then simply navigate away to another site. People often look at websites for just a few seconds, so capturing their attention with exciting page titles and images is important. Furthermore, the pages need to be navigated effortlessly so that those looking at them will swiftly be able to find the relevant information they are interested in just by clicking their mouse a minimal amount of times.
Human nature dictates that individuals like to think they are getting something for nothing, so it is often a good strategy to provide your viewers with a free offer and this can be something like free software that they can download from your site, or perhaps even an e-book! As the visitor is downloading what you are offering, they will then be able to take a better look at your pages and the sort of goods and services you are selling.
If you are able to develop a human side to your pages, this will help to keep your visitors engaged. For example, you could have pages that entertain with subject matter such as news, videos, or perhaps even jokes. Such content will help to keep your visitors on your pages for longer and hopefully encourage them to come back later to look again. Another good idea is to think about providing your visitors with free online tools such as a link checker or search engine submission that they are able to use directly from your site. You could also let your visitors have sight of any articles you have written that relate to your web pages by having hyperlinks directly to your articles. Providing those looking at your site with a search box is also helpful in assisting visitors to navigate easily around your pages.
For people wondering why keeping visitors on your pages is important, the answer is that if you can achieve this, then it shows that people are enjoying your content, so then they may want to think about linking their site to yours, which is a means of acquiring a good inbound link. You could even find that webmasters of quality sites request a link.
Once your company is past the start up stage, it is necessary to have a professionally designed website. It is perfectly possible to find an affordable website design agency who will be in a position to produce reasonably low cost website design to help attract visitors to your website.
Carol Forrest is Managing Director of Webs Galore Limited. We specialise in affordable website design. The use of cheap web design is a must for small. Website: [http://www.websgalore.co.uk ](http://www.websgalore.co.uk )
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