SMS text messaging is more than what it used to be. Using a system like Trumpia’s it is possible to power whole marketing campaigns using the mobile phone – and as the fourth generation mobile phone starts to become the device of choice for multi channel access not just for SMS but for email and social media, its power just increases.

These days people are as likely to use their phones to look at the Internet as they are to make a phone call. When you use a system like Trumpia’s to send SMS text messaging as part of your latest advertising campaign, you are in a position to catch your customers wherever they are. If your SMS engages your customer – and with two way text messaging, which you can use to run competitions, surveys and fun interactive games, it should – then you already have them in a place where they might choose to look at your website. They may even just decide to come on over to your place of business, depending on what it is you do and sell.

Knowing your company and target audience is of course central to running a good SMS text messaging campaign. Respond to the ways in which people use their mobiles, by developing a campaign that makes it natural for your company to be sending them text messages. One of the easiest ways to do this is to get Trumpia to collect an opt in number list using a mobile keyword campaign. You devise the campaign, Trumpia’s system creates the list and lets you manage it from anywhere in the world.

Trumpia’s list management facilities are extremely sophisticated. You can geo target mass SMS text messaging events and engage in genuine conversation with your customers. You can pre set your messages to be sent at specified times on specific dates – every day; every week; every month or every year. And you can control the whole thing from Trumpia’s web management system, allowing you to arrange and pre set a campaign in one go.

It doesn’t stop there either. Once you have developed your SMS campaign, you’ll want to know how well it is doing. Use the suite of reports and trackable deliveries to monitor your SMS text messaging campaign’s progress and make sure that your advertising is having the intended effect.

You can even use professionally designed message templates to give your campaign a ring of authenticity. There’s nothing the modern technology user likes so much as to feel that he or she knows what to do when a message appears. In the same way that people respond well to websites that look and behave in a familiar manner, so do they respond well to technology that does the same thing.