Text message marketing enables companies to interact with their customers as though they were friends. It’s a mark of the way advertising, indeed the whole social landscape, has changed over the last two years. Companies are now co-voyagers with their customers in the waters of technological discovery – and for now at least, that means that advertising has actually become something that people like to have happen to them.

People –like potential customers – love it when their own social media preferences start generating advertising that speaks directly to their lifestyles. With mobile keyword advertisements, text message marketing has become an opt-in phenomenon: customers ask to receive information, they get it, and they respond with an almost 90% hit rate.

For the companies doing the marketing, there’s a lot more to this than simple enjoyment. Tracking the final sell rate of a mobile marketing campaign, for example, can render more meaningful figures than you used to get: because the people who appear in your sample have all opted into your advertising campaign in the first place. Effectively the data you get back from any text message marketing campaign tells you a lot about the degree to which your products and services are finding favor with the people most likely to buy them.

That makes the participants in most of your mobile marketing schemes a pre-defined niche market, that can be both sold to, and used to refine the efficiency of your service. In essence. One of the best things about a mobile marketing campaign should be that it becomes self fulfilling – if you’re not getting enough take up from the people most likely to buy your stuff, then you tweak the campaign and relaunch it.

Text message marketing works best when you generate a recipient list using a preliminary mobile keyword campaign. Generate a mobile keyword – as in text SOCKS to this short code if you want to know more about slipper socks – and Trumpia’s text marketing service is able to compile a list of numbers that you want to know more about your product. Not only that, Trumpia’s service can facilitate two way texting – which means people can reply to your marketing initiative and you can chat back: further breaking down the barriers between "company" and "consumer". When you have a text conversation with your customers they really start to feel like your friends.

Right now the technological universe is in a place where consumers feel that the devices they carry in their pockets are facilitators for a fulfilled life. Trumpia’s text message marketing service lets you capitalise on that, steering your customers towards promotions they will love.