There is no question that the mobile app is a tool that’s here to stay. The smartphone application market is predicted to become a $15 billion business by 2013.

But with a variety of mobile platforms and mobile devices, it can be difficult to develop a mobile application that suits the needs of your brand’s customer and is accessible on a variety of mobile devices. That’s where Square One Agency comes in. Sq1 is a Dallas advertising agency with the capabilities to help your brand develop an mobile app that resonates with your target audience.

Every brand approaches the mobile application development process a bit differently, but there are several steps our mobile development team takes to ensure an app is appropriate for your brand, your target audience and your target audience’s mobile phones.

1.Consider the community. Developing an app without knowledge of your target market is like driving a car with a blindfold on. At Sq1, our mobile team takes time to understand who your brand’s consumers are and how they use their mobile devices. We develop applications of utility, or mobile apps that are useful and relevant to your consumer’s life. We take time to understand the issue and how your brand can be a solution.

2.Choose your platform. There is a plethora of mobile OS platforms, like from iOS to Android, BlackBerry to Symbian, and so on. Sq1’s mobile application development team can help your brand develop a highly optimized app for a number of mobile technologies and mobile platforms, including Apple iOS (iPhone, iPad and iPod), Google’s Android (smartphones and tablet), RIM BlackBerry OS for smartphones and tablet and Nokia Symbian and Maemo for smartphones.

3.Design and develop. Our mobile developers take into account the mobile trends and mobile technology capacities to design and develop a mobile app that is trendy, technologically advanced and relevant to your brand’s consumer.

4.Test and optimize. Developing an optimized mobile app is not all in a day’s work. We work with a team of mobile testers to make sure the app is without glitches are ready for the application market.

5. Market. An app is nothing more than an app without an audience. App marketing is one of the most forgotten aspects of the app development process. With hundreds of apps created daily, it is vital to have an accompanying marketing campaign to promote your new app. Our app marketing techniques include blog reviews, press releases and app store reviews. App reviews are a vital part of a consumer’s decision to download an application.

6. Analyze and iterate. Releasing regular application updates is an important part of the app development process so that your app can run error free with OS updates. App updates show that your app is up-to-date with the latest mobile technology, and it also shows that the development team is listening to the needs and wants of your app’s consumer.