The year 2011, has been quite eventful so far, for the online advertising industry. The first quarter of the year has witnessed transformational changes in the overall approach to online advertising. Recently Google outflanked yahoo for the first time ever to become the biggest online display advertiser.

With the long list of small and mid-sized business enterprises in its kitty, Google seems to be riding the jitney to success in the online advertising arena. According to the Interactive Advertising Bureau report, video and mobile ads are growing by leaps and bounds. In the first quarter of 2011 alone, Google raked in $400 million from the display ad revenue. Yahoo is supposed to have grossed $327million and Facebook amassed $240 million. Out of these three, the rate of growth of Facebook is the fastest. It has come up as a new and a highly effective advertisement platform for the various businesses. It is continuously revamping the applications and is changing the face of online advertising. Today Facebook is illustrious as one of the most potent and pragmatic online advertising platform.

The use of video ads is becoming an increasingly popular trend in the industry. This is solely because of their highly interactive and appealing nature. Google has predicted that by the year 2015, 50% of nearly all advertisement drives will include video ads. This will prove out to be beneficial for the marketers as people tend to enjoy seeing videos. Furthermore it is maturing as an immensely capable and cogent method of advertising products, services and ideas.

Mobile technology is making great headways with each passing day. Today people are cherishing the newfangled experience of browsing internet through their mobile handsets. So now users can use internet via their cell phones even when they are on their proverbial go. What will be interesting to see, is how the marketers are going to give prominence to their advertising campaigns on a mobile phone. This is surely going to be a challenging task keeping in mind the limited screen space available. The faster they are going to accomplish this task, the better it is for them. The power of a mobile phone will enable the marketers to reach out even to their distant pool of potential customers.

In the coming times marketers will have to be more creative and inventive to carve their niche in the online advertisement industry. It is not only the need of the hour, but also absolutely imperative for their sustenance.