3 Affordable Marketing Methods to Promote Business

Naples marketing firm DREAMFly Marketing brings 3 ways to market your business for free or lower costs. Kick your competition to the side with effective and affordable marketing!

In this three-part Affordable Marketing Series, learn 3 reasonably priced or free marketing methods to increase business.

• Part One: Network your business enterprise up

• Part Two: Write a news story meant for publication

-Part Three: Use promotional freebies to leave durable impressions

Network Your Business Up - What’s That Mean?

Step out of your circle and expand who you really are selling to by networking!

Sitting inside a place of work and seldom attending local business events can do more damage than good to your business enterprise. The days of beginning a company and your friends flooding your doors with consumers are over.

Now, networking is what often will take a modest business enterprise and secures it as the Mecca in its regional industry. Let’s face it networking can feel uncomfortable, because you’re business developing with people you have possibly never met previously.

Like mobile games are slowing down the revenue of traditional gaming machines, so too is networking ending the traditional "build it and they will come" business operation.

The most useful and cost-effective marketing tool is networking so that it is an obvious #1 in our three-part Affordable Marketing Series.

Overcoming the Fears of Networking:

• Listening to others boast about themselves can be a drag

• Learn that your story is just as important as others and tell it!

• Clinging to people you know is easier than meeting new connections

• Make a deal with yourself to talk more than 5 minutes to at least 5 people at each networking event. You’ll begin to see a difference in the awareness about you and your business.

• Getting out of the house or office and being on the move

Find yourself choosing to relax with ease in your office? Snap out of it and get on the move and start networking.

• Talking to People you don’t know

Wandering up to anyone and introducing yourself, even if you have an confident temperament, can certainly be unnerving.

The perfect strategy to get over it is without a doubt to have your business cards in hand, walk right up and present yourself by asking about the person’s business and saying you would like to learn about their business. This opens up a positive conversation.

If we’re telling the truth of the matter about networking, the bottom line is expert networkers know how to make others feel like their talk was really valued by the other person. How do you do this? Network just like you marketing your business, delivering a consistent and positive message selling your services without sounding like a salesperson.

No one enjoys to pay attention to others chat non-stop about themselves, so the trick to networking is to take the extra step and introduce your new found networking buddies to each other and connect other business people.

Where to Network:

• Local Chamber events

• Local public relations or marketing organization events such as Southwest Florida’s American Marketing Association, Florida Public Relations Association and Public Relations Association of Collier County to name just a few marketing groups in Naples, Fla.

• Get associated with business groups such as Lee-Collier Business Women or business oriented groups in your area.

Expanding networking to business professionals outside of your business’s industry will exponentially grow the awareness regarding your company and increase referrals more quickly.

Now you know where to go and how to break your concerns - get out there and talk about your business!

You are your ideal salesperson.

In part 2 of this series, you will learn how to write press releases that add up to articles published in newspapers and in media outlets on-line.