What Is Cost Per Action or CPA Affiliate Marketing?
Business → Marketing & Advertising
- Author Jackie Loong
- Published August 12, 2011
- Word count 512
Cost per Action or CPA affiliate marketing is one of the best ways a beginner could earn money online fast. In the past, it was thought that this type of marketing was a big insider secret. But it wasn’t such a secret after all. Most of the other affiliate marketers were too busy promoting the traditional offers, earning a meager commission, while the big players are earning the big bucks using a different strategy.
In CPA marketing, you earn when consumers perform a few specific actions. Some of these actions could include filling up a form for a free sample of a product, or signing up for a free trial. Sometimes it involves the consumer filling up a form and pays a small shipping fee so that they can receive their free sample.
But how does CPA marketing work? And more importantly, how will you get paid for your efforts? As the promoter of the offer, you get paid every time a consumer does a specific action, as stated above. For example, Company A wanted to get feedback on a new product that they are planning to release onto the market. This company would then agree to pay you for each person who willingly submits their email address or other information. Your job as an affiliate marketer would be to just direct people to the webpage where they will submit their information, it’s that easy.
The example that was mentioned above is one of the standard forms of promotions, depending on how much information that the consumer is required to fill up, or if it requires that a shipping fee should be paid, the payout could be as high as $40 per action rendered.
You are essentially just a traffic broker, you use methods to direct internet traffic into a CPA offer webpage, and you get paid depending on just how well the offer is received. It sounds rather simple, but generally speaking, it can be a lot more difficult than what most of the experienced online marketers would have you believe. You will need to devote a little more time and money into this endeavor than you first thought of, but if you just stick to your guns then you would be okay.
Because CPA affiliate marketing is so profitable, this field can be highly competitive at times. It can be quite intimidating for a beginner, especially when you try to compete with the big boys that are consistently earning up to $1,000 a day on just CPA campaigns. This is the truth in CPA marketing, a lot of beginners find themselves up against stiff competition, and they get frustrated and just give up.
But even though it can be quite challenging for beginners at CPA affiliate marketing, you can find lots of sources online where you can get some valuable tips on how you can make CPA marketing into a profitable venture. You only need to have a bit of patience and diligence, and maybe one day you’ll be one of the big players in the CPA marketing field.
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