Javita Opportunity Review: Background and Leaders

The company has stated that its goal is to create 100,000 debt-free households, 1,000 six-figure income earners, and 10 millionaires by the end of 2012; that is a very ambitious goal for this coffee Multi Level Marketing Company.

The leadership behind the Javita Coffee Network Marketing Company has in excess of 100 years experience between them, in the direct selling industry.

Stanley J. Cherelstein heads Javita Coffee Company. He is also the CEO and president of Waiora. He has also had experience with Unicity and Rexall Showcase International.

Leadership with such experience should only add confidence to anyone looking to become a Javita Coffee MLM Distributor

Javita Opportunity Review: The Coffee Industry

The coffee industry as a whole is estimated to be worth about US$100 billion. There is stiff competition within this market. You have your famed coffee chain, Starbucks, and you are guaranteed all players within this marketplace want their piece of the market.

There are other established coffee MLM companies which Javita will have to face. Some of the other coffee MLM companies include JavaFit, SereniGy, Gano Excel and Boresha Research.

There are many other Coffee Network Marketing Companies out there, each with their own differentiating product and differing comp plans. So marketing coffee via the direct selling business model is nothing new.

Javita Coffee MLM may be new, but there is competition within the coffee marketplace, and any new or prospective Javita Network Marketing Independent Distributor should bear this in mind.

Coffee By Javita Coffee Company

Javita’s main product is a coffee blend which they promote as "Coffee Evolved". According to Javita Coffee Company, this is a proprietary blend of herbs and other natural ingredients with organic estate-grown South American coffee.

So, why would Javita start up as a Multilevel Marketing company in the coffee industry?

Firstly, Network Marketing is one of the most effective ways to get products to the end consumer. And as a distributor, you are rewarded: both you and the company win.

Additionally, coffee is a product that everyone in the world knows. After water, coffee is also the second most consumed drink. It’s also the second most traded commodity, only surpassed by oil. Roughly 200 billion cups of coffee are consumed each and every day around the world.

There are many benefits to drinking coffee, and I will mention just two:

1. It helps you think.
2. Research shows that caffeine improves physical performance.

So, Javita has a widely consumed beverage marketed via a proven business model.

The Hype And Noise Surrounding The Javita Coffee MLM Business Opportunity

The Javita Coffee Network Marketing Company used a social media and viral marketing campaign, dubbed "Reserve Your Cup", to market the business opportunity and the coffee Being in pre-launch, this caught on, and a lot of people got on the bandwagon early, because it was free to reserve your spot within the company.

Though there are advantages and drawbacks to pre-launch MLM companies, a lot of people do love them.

On the plus side, Javita is a sister company to Waiora, which has not had any major problems I have heard of. Javita's position, as a pre-lauch MLM, means you can potentially be in one of the top positions within the organisation, and build a large downline

A disadvantage of pre-launch MLMs, is establishing marketshare within and industry where there are established brands, as well as other teething problems.

Right now, there is a lot of hype and noise surrounding Javita, because it’s in pre-launch, and the "Reserve Your Cup" marketing campaign seems to have spread virally.

A Look At The Javita Home Business Comp Plan

The Javita review couldn’t be complete without looking at the Javita comp plan.

Javita’s comp plan is based on the sale of coffee; there are no structure requirements, it is all volume-based. There are two types of income available to Javita Network Marketing Distributors, namely, immediate and long-term.

These two types of income are contained within 8 income sources.

According to the Javita comp plan, distributors receive a 30% commission paid on retail sales, and this is paid weekly.

The compensation plan also includes a "Fast Start Bonus" as well as a unilevel residual bonus that pays 4% to the 14th level: unilevel compensation plans generally max out at 7 levels.

There is also a Manager’s and Director’s bonus. This is a monthly bonus based on a flat percentage of the company’s monthly revenue, paid out to Directors and Managers.

How To Become A Javita Coffee Network Marketing Independent Distributor

To get started with the Javita coffee home business, you have one of two options:

1. Start out at a low price of US$99 OR
2. Start out at the high price of US$599.

These starting prices will get you your initial distributor kit, which comes with resources and marketing tools you need to start your business.. There is also a monthly autoship of US$70.

The high price entry point gives you more product and eligibility for the company’s Rank Advancement and Matching Bonus.

Tips For Javita Coffee Distributors: Marketing Your Javita Coffee Home Business Opportunity

To make money with the Javita Coffee Opportunity, you have to sell product and recruit others to do the same. In principle, it sounds like something you could do with your warm market. At such a point of course, the cost of product starts becoming a factor, because let’s face it, you are going to have to introduce this to many people.

Your US$70 autoship will only give you so much product.

Javita's replicated websites allow for Independent Distributors to share the opportunity and products with their friends on the social networks These same replicated websites, the Javita Independent distributors can use for retail purchases and sign ups.

From the current marketing efforts, it looks like Javita recognizes the power of social networks. However, the key to success online is to brand yourself and build relationships with people, before you can market your Javita Coffee Home Business to them.

To find success with your Javita Coffee Home Business Opportunity, you need to master attraction marketing and lead generation. This way, you have an unlimited number of people to talk to about your Javita MLM Business Opportunity.

Javita states that independent distributors will be provided with training in terms of marketing strategies, personal development and team-building tips. However, from the way their current marketing efforts are going, it looks like that training will be geared towards immediately getting your friends to know about Javita and their products. This is a good thing, but before this happens, it’s important to build relationships with your prospects.

Leadership is key to making the Javita Coffee Network Marketing Business Opportunity work; the current leadership has a proven track record. If you are able to market and attract laser-targeted prospects to you, you will find success with your Javita Coffee Home Business. If you can do this, and do it effectively, you can write your own paycheck from Javita.