Direct marketing services consists of a complete package of planning, advertising, sales, pricing, distribution and much more. The ultimate goal of the entire process is to make direct sale to make customers purchase the product immediately. This requires a large amount of database of customers, their phone number and addresses to target them. Adding to it, you would also need to do the entire planning of the whole process and a build confident team for direct marketing.

The most important part of direct marketing service is its product. The product is weapon of supreme importance as it’s where the strength of the whole process lies. All customer look for is what you have to offer and if your product will be able satisfy their needs. So the most essential service of all is that of product.

Marketing begins with identifying the needs of the customers and finding sources and methods to satisfy their needs. The second most important direct marketing service is the way the product is being offered to the customer. The job of the marketer is to convenience the customer to buy the product. The usage of the product is not the only factor that will make the customer buy your product, it is much more than a tangible thing that you are offering. Conversion rate depend a lot on how the sale is being made, people expect high level of customer satisfaction.

Features like brand name, manufacturers name, package, labeling all are important part of direct marketing method which make it more effective to build the image of the brand. The total personality of the product and the product offering is the real tool of this marketing service. Infomercials are the most used service of direct marketing. It’s an effective way to communicate the whole purpose and the story behind the product. People in infomercials are able to communicate effectively to the customers in a way that’s intended and get the customers emotional and excited about the product so that they can order it immediately. The kind of response you will get through this, it is not possible to get it through any other kind of marketing method.

Internet is another effective and great tool in direct marketing. This involves letting people see your company and your product offerings online. These days’ people spend most of their time on social networking websites like Facebook and twitter than anything else. This gives companies a chance to reach their potential customers online without any cost. All they need to do is sign up for free on these social networking websites and start marketing.

Another service involved in direct marketing is that of direct mail, that is directed towards certain target group. People usually sign up to receive mails and other promotions going on while browsing on the internet. People who are interested in particular product and wants information on a particular product often sign up to look for promotional offers. The goal of the whole process remains the same- strong marketing to get immediate results.