5 Quick Marketing Tips for Real Estate Agents
Business → Marketing & Advertising
- Author Charles Bainbridge
- Published August 28, 2011
- Word count 480
Real estate agents rely heavily on marketing in order to get themselves established. If agents don't market themselves, they will never get clients, which also mean they will have no business or income from buying or selling homes. Here are 5 quick marketing tips for real estate agents that you can implement right now. The more you use these marketing techniques the more likely you are to find clients that want to work with you.
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Create a Web Presence. A presence on the internet is a must. It's really easy to setup a website but if you aren't too technical at all they can also be created for you at very little cost. They're basically as cheap as buying a domain name for yourself which is around $10. On your website be sure to display a photo of yourself as well as your contact information. It's also a good idea to highlight your education and experience.
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Interact and Market Using Social Media Sites. Social media has exploded in recent years and it doesn't seem to be going anywhere anytime soon. At the very least you'll want to set up a page on Facebook that is strictly for marketing yourself as a real estate agent and you should also set up a Twitter account. Millions of people utilize Facebook and Twitter everyday so you have the potential to market to a large mass of people.
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Carry Business Cards. You should be sure to keep business cards with you at all times. You never know when it might come in handy to give one to somebody you meet. A business card should contain your name, contact information and website address. Business cards are very inexpensive and you can even design your own if you're crafty.
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Create a Newspaper Ad. It's really easy to market yourself with a simple ad in your local newspaper. Thousands of people spend time reading the classifieds so your photo is bound to be seen numerous times. Try to create a newspaper ad for each local paper that you know of and keep running the ads continuously for a while so that people will keep seeing your face.
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Direct Mail Marketing. Direct mail marketing remains highly effective especially if you purchase targeted marketing lists. There are many businesses who sell direct mail marketing lists so that you can optimize your conversions by sending things like flyers, postcards and greeting cards to people who are most likely in need of your services.
Whether the housing market is on an upswing, a downturn or remaining quite steady you can keep your business running as smoothly as possible by marketing yourself effectively using these marketing techniques. The more people see your face and your name the better and this can be done by having a web presence, participating in social media, carrying business cards and marketing via newspaper ads and direct mail marketing.
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